My favourite product ! Funny how this purchase make me looking forward to brushing my teeth everyday. What i like most is their super refreshing clean feel that last much longer than any other products i have used. It came out from the tube as white and smooth paste. The formua is super gentle and i can brush it on without any discomfort as i have super sensitive gums and teeth.It brightens up my morning and i wish i can carry it all the time.Wish i have discovered it earlier and definitely recommend to anyone. Thanks BeautyBay for bringing this to me.