Alterna Professional Haircare work to create groundbreaking formulas for the finest in luxury hair care products. Continually innovating and creating new ways to give the best possible hair care, they've acquired a celebrity following with Julia Roberts and Victoria Beckham reportedly being fans. If you are new to the brand, make the Caviar Collection your introduction to Alterna hair products; these will care for your hair to keep it in its best possible condition. Our favourite professional product? Alterna Bamboo Smooth Kendi Intense Moisture Masque.