Since its inception in 1998, Too Faced Cosmetics has earned a reputation for being trendy, irreverent, and fun. From innovative products and packaging, to shade names that have a heck of a sense of humour and undeniably glamorous formulas, Too Faced truly lives up to the brand's philosophy: "Why be pretty when you can be gorgeous?" With a growing roster of trendsetting shadow shades, high-tech lip plumpers and a collection of cute-as-punch palettes, Too Faced has come a long way and found a niche in the makeup market. As one of the chicest—and quirkiest—cosmetic brands around, Too Faced encourages us to unleash our inner starlet and steal the spotlight by giving us makeup that's glamorous, fun, and has a sense of humour. And, really, what could be more fabulous than that?

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