$27.00 - $49.20 FREE Delivery
  • Candlelight
  • Glitter Glue
  • Lemon Drop
  • Original
  • Original
5 Read Reviews (38)
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4 24 March 2014 Roisin Foley
5 18 March 2014 Alison
I couldn't be without this. Best eyeshadow primer I've tried. Lasts forever because you only need a little each time. Improves any eyeshadow - even cheap ones! I have oily lids and if I don't use this even the best eyeshadows crease on me. I wear this even if I'm not wearing shadow to make my lids look nicer.
5 10 January 2014 roshni
The best eye-shadow ever. I was torn between Urban Deay Primer Potion and this one but im glad i chose Too Faced Shadow Insurance. On New Year Eve, i primed my eyes with this and did and intense smokey eye. I danced and drank all night and after i came back home passed out without taking off my make-up. When i woke up in the morning i was surprised to see my smokey eye intact......... i knew this was for keeps. LOVE IT!! HOLY GRAIL MATERIAL!!
5 07 January 2014 Margot
Just bought this eye shadow primer and i love they way it glides on - have had it on 1 hour and no creases yet....will let you ladies know within the next 24 hours if this product works...so far so good!
5 29 October 2013 Jacqui
Love this! I could never get eyeshadow to last until I discovered this product! It's now a must have for me!
5 26 October 2013 Cupelada
MUST have!
5 14 October 2013 Pernille Pedersen
LOVE this eyeshadow primer, it keeps my eyeshadow from smudging and stay in place all day. (A small recommendation is to not use too much, because then will the primer do the opposite.)
5 15 August 2013 Lorna
Great product and bought at great price! I am a long time user of Urban Decay Primer Potion, but thought I'd give this whirl. So pleased I did - I think I might even like this more. Shadows stayed in place and looked vibrant and fresh.
5 30 July 2013 Linnea
This is really amazing, makes the eyeshadows pop and adds great staying power!
5 29 July 2013 Iro
This is the first eye primer I've ever used and I'm mightily impressed. I was torn between the Urban Decay Primer Potion and this one. I can't compare them, but I'm so glad of the quality of this one. I have hooded eyes and I used to have a huge problem with my eyeshadow gathering in the crease of my eyelids. Never again. This primer works miracles. It glides easily and smoothly and my eyeshadow stayed in place for 18hrs straight whilst it looked like I just applied it. It's like a pro's secret little trick in your makeup bag. Definitely a must-have!
5 28 July 2013 Katherine Gould
I absolutely love the GLITTER GLUE. I have used it professionally and in some cases all over they eyelid. Not only did it lock-on the glitter but lasted for hours without dulling the brightness. Nor did it lift the eyeshadow/paint used as a base colour. Highly recommended. Also great for dancers, actors etc.
5 23 July 2013 Anna
One of the best primers I ever used.
5 09 July 2013 Gail
I love love love this. I have tried ARTDECO, UD and MAC THIS ONE IS THE BEST!!! Thanks to Beautybay for making this available.
5 08 July 2013 Ida
This is definentely compareable to the 'famous' Urban Decay Primer Potion. It makes the eyeshadow last all day just as the Urban Decay one does, but I find that this 'glides on' a bit easier so I prefer this one!
5 04 July 2013 Lisette
I love it. I was looking for a new eyeshadow primer. I heard good things of the too faced and the urban decay. I went for this one and I dont regret it. My eyeshadow stay in place all day long.
5 04 July 2013 Monica
I used to have massive issue with my eye shadow, it simply was a mess after a few hours. With this product my eye shadow literally stays on for 24 hours straight, without any need to reapply. Buy it - that's all I have to say!
5 07 June 2013 Daniela
Best primer ever! It fixed my eye shadow with perfection. The cracking begun to appear only after 12-13 hours. AMAZING!
5 27 April 2013 Catarina
The original primer is the best primer I ever tried. You put it on in the morning and your eye makeup looks the same all day long. I have even, by mistake, showered and washed my hair and my eyeshadow stayed put :-) I think this must be the best primer in the world.
5 25 January 2013 Kristine
I NEED this product, or else my eyeshadow will crease like crazy. I have very oily eyelids, even mac paint pots crease on me, but with this, the eyeshadow stay in place untill I remove it (if I fall asleep with eyeshadow on, it's still there the next day). Other primers does not work for me, this is the only one!!
5 07 January 2013 Jatta
This is the best eye shadow primer I've used. There can be some creasing, but that has occurred well after 12 hours.I will most likely repurchase.
5 19 October 2012 lórien
Too faced eyeshadow primer is simply the best! Apply this primer under a sticky base when working with glitters and you will look fabulous all night long. When I use this primer under my daily makeup, in the end of the day my eyeshadow still looks like I applied it five minutes ago. I really recommend this, and as a make up artist I always recommend this primer to my customers.
5 14 September 2012 Priscilla
I can't apply eyeshadow without a primer and often I jump between the UD primer potion and TF shadow insurance. To me both work really well. Shadow insurance, initially when applied on the eyelid feels really "liquidy" but once you rub it onto the lid it starts to turn into a sticky matte texture ready for shadow to be applied.
5 11 September 2012 Christina
Amazing! I prefer this much more than UD Primer Potion. Makes my eyeshadows pop and stay so long - I have oily lids and am prone to creasing within an hour or two and this prolongs wear remarkably!
5 11 September 2012 Helene
I bought the Original Twin pack. I LOVE THIS PRIMER! the shadows last all day, even the darkest one. The eyeshadow also look brighter over this. It's a definitely a must have!
5 10 September 2012 Camilla Lindskoug
Easy to apply, easy to remove. Wore my eye make-up for one day, AND slept in it (shame on me) and after that it still looked pretty decent:) This is super stuff! My only five given so far!
5 03 August 2012 Sarah Head
Amazing product, I wouldn't ever wear eyeshadow without it now! Really is a must have product for everyone
5 11 June 2012 Li
this is my favorite!!
5 16 March 2012 Mimi
I just bought this in Lemon Drop, it is wonderful & smooth on my eyes thus making it easier for me to blend eye shadows. I was using Urban Decay, but I found it to be too difficult to create smokey eyes, as it was drying.
5 14 March 2012 Elisa
Best primer I've ever tried! Makes my eyeshadows look great and stay all night.
5 08 February 2012 Jasmine
Shadow Insurance is amazing! Before Shadow Insurance, I never bothered wearing eye shadow because it would rub off so quickly or get messy. Now, I wear it every day! I work night shift so I put my makeup on around midday and it's still perfect when I get home at 6:30am! It's a must have for every makeup lover!
5 01 August 2011 Raquel Mesquita
Best eye primer ever... just PERFECT! The shadow gets more pigmented, and lasts ALL DAY LONG... amazing!!! nO CREASE, NO smudge... PERFECT! PERFECT! PERFECT! Can't live without!! :) 1st thing you should buy for your make up kit!!!!
5 08 July 2011 Catherine Buckle
This is absolutely amazing. I actually can't live without it. It not only lasts forever on the lids but it also lasts forever in the bottle, you get so much in such a small bottle. I absolutely love it, best eye shadow primer ever.
5 01 February 2011 Elin
This one is AMAZING!! my eyeshadow stays at place everyday, all day long! i just love it. if you want you're eyeshadow to stay in place you should by this one. it's just perfect!
5 25 November 2010 Annukka
This is a must have. It's easy to apply, works great and does what it says. I have naturally greasy lids, which means my eye shadow used to be a mess. Not anymore! And, the tube packiging is so much more convinient than the Primer Potion (which also rocks), so that's why I choose the Too Faced one.
5 20 September 2010 Flora Psarianos
I am on my 2nd tube of this product, one for myself and one for my kit. My makeup goes on from 7am to 11pm and the eyeshadow looks as fresh & vibrant in the evening as it does in the morning.
5 02 July 2010 Yeter
This produck is great. I love the packaging and it is very easy to apply. Even in this heat it does not disappoint, and I have very oily lids, glad i bought it!!!
5 14 October 2009 Aimee
I love this product so much. I heard alot of good things about it so decided to buy it. Did not disappoint! I used about the size of a grain of rice for BOTH lids and it lasted all day at work, then through the gym and also on a heavy night out, without having to reapply at any point!! PERFECT!
5 14 October 2009 camilla
Recently I switched from solid eye shadows to mineral ones and have been having problems getting them to stick. With this little miracle product they do not only stick, they stay vibrant and fresh all day. I don't know what I would do without this, probably I would not even bother wearing eye shadow! So highly recommended.

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