URBAN DECAY

Urban Decay is beauty with an edge. Known for their innovative products, high-quality ingredients, and risqué shade names, Urban Decay injects femininity, danger and fun into everything they create.

Urban Decay appeals to celebrities, rock stars and anyone who relishes her individuality and dares to express it. With a vibrant, extensive colour range and premium quality, hard working formulas, Urban Decay is the go-to make up brand for beauty junkies and make up artists alike.

Not yet tried Urban Decay? Get started with their best-selling, world famous Eyeshadow Primer Potion - a primer which gives you hours of crease free, bold and beautiful eye makeup.

• 10 May 2013 Katharina
  I used several eyeshadow primers... and after years I can say that Urban Decays Primer Potion is the best eyeshadow primer I used so far. It's perfect if you have super oily eyelids like I have.I use it every single day and I only need to buy a new primer every year.
• 09 May 2013 Lucy Harrison
  So amazing, will carry on buying, makes my eyeshadow stay put all day, I have oily eyelids and this still keeps my eyeshadows from budging!
• 04 May 2013 Bethan
  Have the original! So easy to apply and eyeshadow lasts so much longer and looks great. Thanks Urban Decay :D
• 27 March 2013 Galina
  I have the original. Best eyeshadow primer I ever had. My eyeshadow stayed 12 hours. 100% recommend.
• 23 March 2013 katie
  I have this primer in a few of the colours and i love them. I have problems with eyeshadow creasing and i struggle with having oily eyelids but this keeps my makeup on for hours. 100% reccomend this espeicially in eden.
• 22 March 2013 Dany
  Primer occhi ottimo, aiuta a far durare l'ombretto per ore senza che si formino quelle bruttissime pieghe. Translation: Eye Primer great, helps to make the eyeshadow last for hours without creating those ugly wrinkles.
• 22 March 2013 Natalia Leguisamo
  i looove this product. Ive tried a lot of eyeshadow primers and this is one of my favourites. The texture is so light but it sticks the shadow very well. I highly recommend it! :)
• 18 March 2013 Shivania
  I really like this primer. I think this one is the best there is. Have bought a second one already :)
• 05 March 2013 melanie
  100% would buy this again
• 21 February 2013 Holly
  best.primer.ever
• 15 February 2013 Olivia
  This is a very well known product and there is a reason for it, it's amazing! it creates and smooth, flawless base for any eye shadows, it has a really great consistency. this product is amazing and highly recommended!
• 04 February 2013 Mary
  Bought the original, it does the job for hours!!!
• 31 January 2013 Ingvild B G
  I have this in both the original one and in sin. I LOVE the original one, it's been my savior for such a long time. I have really oily lids, and the primer potion makes sure there is NO creasing and makes the colours last longer and they are much more vibrant. Hands down the best primer for eyes out there! (It'll hold up against pretty much anything, crazy night out, hot summer's day and rainy days,)Sin is pretty much the same as the original one, only more shimmer, perfect for a night out or if you just want a quick fix to make your eyes seem brighter :)
• 30 January 2013 Jaime
  This is the single best cosmetic product I have ever purchased. I'm considering buying a lifetime supply so I never run out! I bought "sin" - fantastic colour, can be used all by itself or as a base for other colours. This stuff STAYS ON, doesn't move, and keeps other eye shadow on too, and really does bring out the colour in other products. SO amazing!
• 30 January 2013 simonetta
  this is the best primer I ve ever tried :D
• 26 January 2013 Katie
  I love this primer, even with my oily skin it makes my eyeshadow stay put all day, with no creases, and shadow stays true to its colour. The original one is my fav, i also like to wear the primer on its own for a super natural look!
• 26 January 2013 marti
  It really is an amzing product! I have super oily eyelids, and I have been skeptical about this product for a long time. Finally I decided to give it a try when even my favorite cream shadows (which are supposed to last longer) creased after a couple of hours and now I'm in love with it!
• 25 January 2013 Diana
  Love it! Bought the original and sin,been using it every time I wear my eye makeup,life saver,no creasing whatsoever!
• 25 January 2013 Sanna
  I have this in Eden. I like the shade of the formula, it covers veins and brightens my eyelids quite nicely. Unfortunately it stays on nicely only for few hours and sometimes it makes my eyelids feel really dry.
• 23 January 2013 Fernanda
  they are great, my eyeshadows stay flawless all day, and I have super oily lids!
• 23 January 2013 sara
  Awesome product! the eyeshadows last for 12 hours and more, depends on the the season, recomend it!
• 22 January 2013 Caitlin
  I love Urban Decay's Primer Potions. They make sure my eye shadow doesn't crease, stays true to colour and lasts all day. My favorite is the Original version, although Greed is quickly becoming a favorite too.
• 06 January 2013 EmilieHG
  So glad I got a sample of this with my Nude palette!!! No creasing for the first time in my life! I'll be coming back for more ;)
• 08 December 2012 Aishwariya
  I love this primer!! especially because it comes in a variety of shades, sin and greed are my favorites, sin makes my eyeshadows seem cooler toned while greed brings a goldeny warmth too them which I love, and when I'm in the mood for a smoky eye, I stick with the original! They last all day, and when paired with a setting spray will not budge at all! With my current ones almost over, I'm saving up for new ones! Hopefully i'll be able to buy them off of beautybay soon!! :D
• 07 November 2012 Jessica
  So, Finally Its here .I purchased this in eden and I Will defenatly get sin also.I have sensitive skin and thats why I only order this in Eden.It works great on me anyway,I havent had any primer before thats get in close to UDPP.This rocks...just pick your favorite shade and you will surely be as I - soo glad :-) thanks.
• 28 October 2012 ana
  Helps my eyeshadow stay all day, it´s very good.
• 19 October 2012 Camilla
  I'm so addicted to the original primer potion. Easy to apply and dries fast. Been thinking about trying out the Eden Primer Potion, but right now the original is all that I need. I definitely recommend this!
• 29 September 2012 Adriana
  Have this in Eden and its super. Great base colour and texture for eyeshadows and it certainly makes a huge difference in the lasting abilities and setting of eye makeup for big nights! A must have for every girl xx
• 26 September 2012 Belinda
  Got this in original and i'm in love! Helps my eyeshadow stay all day and creates a smooth base for them to go on to :)
• 25 September 2012 Hannah
  I bought this because of the reviews and I thought it could compete with Too Faced Shadow Insurance. It can't. I bought eden and maybe the original is better, it was sticky and lasted not so long, when this is out I'm going back to Too Faced. ;(
• 25 September 2012 Thais Lins de Andrade
  This product is excellent! To fix the eyeshadow very well and dries very fast. Just a little to cover the whole eyelid. Urban Decay Eyeshadow Primer Potion is a must-have!
• 24 September 2012 Aida
  There isn't a primer in the world that can hold my eye shadows from creasing besides from UDPP. It's fabulous and I couldn't be doing any make up without it!
• 24 September 2012 Becca
  AMAZING! I LOVE this product! :)
• 21 September 2012 Lívia
  Best eyeshadow primer base ever! I have the primer Sin, it's very good. The eyeshadow stays like forever and the primer itself can be used as eyeshadow. Love it!
• 14 September 2012 Elma
  Perfect! No crease and every eyeshadows will stay ALL day!
• 14 September 2012 Priscilla
  I can never apply makeup without my primer potion! My all time favourite eye primer and the new packaging makes it so much more easier to use all the product! You only need a small amount and it dries to a matte slightly sticky texture ready for shadows to be applied. Doesn't budge and doesn't crease. LOVE
• 13 September 2012 Barbara
  Irreplaceable, the best primer absolutly, uniform color and the eye shadow is fixed and does not move. Makes colors brighter
• 12 September 2012 Franca
  This does exactly what they say it does, meets all expectations, no creases!
• 11 September 2012 Erin Wilson
  This product is fantastic - my eye makeup constantly wore off without it, but now it stays put. I do find I have to be careful with blending as this product is so great it will really grab whatever colour you lay down, but the extra care when applying colour is worth the staying power in the end.
• 11 September 2012 Martina
  This is a true "Can´t-live-without-product"!
• 10 September 2012 Carol
  The best eyeshadow primer! I can not live without this product!
• 10 September 2012 Guia
  This product is incredible, my make-up lasts hours and hours and the colours are far more bright if I apply primer potion before eyeshodow. I tried both original and sin and the difference is very little, they both are amazing, sin is just a little shimmering.
• 08 September 2012 Ioana
  Best primer ever for your eyeshadow!
• 07 September 2012 Elin
  this is the best primer i've ever used, it keeps the eyeshadow on until you remove it at night. it has a very nice formula and applies really good. other primer i've used has glided around on the lid and you really have to work it in, but not with this one. i absolutely love this primer! recommend it to everyone!
• 24 July 2012 Leonie
  The best make up product that I have ever used. No more need to spend money on expensive eye shadows that claim to be long wearing, with this product any shadow will stay on all day. Love it!Can't live without it! You will not be disappointed.
• 20 July 2012 Irada
  Great product! I have a double eyelid eye but with hardly any crease almost like asian eyes, eyeshadow normally builds up on the crease but after using this it doesn't builds up anymore. Recommened
• 30 May 2012 Mel
  This primer really works. I have tried other "crease-proof" eye primers, but thanks to my hooded eyes they always crease. These stay wear you put them. My favourite for an all-over eye primer is Eden, the yellow-tinted matte version. This really gives you a good base to work on. Sin is really nice just to use on the eyelid for a pop of colour.
• 21 May 2012 Cynthia
  People say the world will end this year but to me, I think the world will end if this product ever discontinues....
• 19 May 2012 Laura
  i have been using this product for 3 years and its by far one of the best make up products i own. i keeps my eyeshadow on all day long and crease free too!
• 04 May 2012 SR
  With this primer I have learnt how it feels not to get panda-eyes while the eye makeup is still brilliantly on.
• 24 April 2012 Iidaliisa
  Works like a charm.
• 15 April 2012 Ithfifi
  I've been using the original for years and stuck by it. Your eyeshadow will stay on all day without creasing, the colours are applied more vivid and smoothly. The tubes are brilliant because it means you get get all the product out so there's very little wastage. Another bonus is you only need a very small amount, it will last you a very long time. Worth it!
• 28 March 2012 Jane
  I feel guilty writing this, but i have had no such dramatic results, found my eyeshadow lasted tiny bit longer but did still crease. That's what happened in my experience, sorry
• 27 February 2012 Laura
  This one works so good! it stays ALL day, looked fabulous. I have the original one by the way
• 18 February 2012 Grete
  There is nothing like this product, perfect. How did I ever live without it? Well, I had to check my eyeshadow couple of times a day and remove smudges and lashes, I never got my shadow to be as bright as I wanted, especially the pinks and purples. But now I can :-)
• 31 January 2012 Zipporah Okoye
  I bought this as I wanted to extent my eye-shadow usage time, without having to keep popping off to the bathroom for a touch up. Let me just say it works! After what I can only recall as 'the' wildest night out. I came home to find that my eye-makeup had stayed. I absolutely swear by this. Every beauty basic kits needs this product.
• 28 January 2012 Soph
  A really great primer. It enhances the colour of your eyeshadow and keeps it in place all day/night.
• 26 January 2012 Madde
  This product is amazing! I have the Original and it's invisible and incredible! Your eyeshadow stays on for the whole day without creasing!
• 06 January 2012 amber
  Love the new packaging! works well . its a must have . xoxoxoxoxo
• 15 December 2011 Tracey Murphy
  Simply the BEST
• 12 November 2011 justina
  love it cant live without it mu eyeshadow stays on all day love it xxx
• 31 October 2011 Emma
  This stuff is amazing!I've just bought a replacement tube from beauty bay but it's about my 4th tube of it. It really does make your eye make up last all day and all night! Love the new packaging too-the squeezy tube means I'll be able to get every last bit out!
• 15 October 2011 Rebecca
  I have used the original in the genie bottle in the past, but find the new packaging so much better - I bought both the original colour and sin, and have actually used sin about 90% of the time as it is great on its own and lasts so well without creasing. worth the hype
• 11 October 2011 Dasa
  Very good even for my extremly oily lids!
• 09 October 2011 Ivy Chau
  I bought this product a while back for the first time and w.o.w. It's not like any other primer I've tried before and not only does it prevent creasing, it makes my eyeshadow look more vibrant but matte at the same time! It's amazing!
• 23 September 2011 Miki
  This product is amazing!! My eyeshadow stays on and true forever. I can't live without this now.
• 01 September 2011 Hilda April
  I have the urbandecay primer potions in original and in sin. You cant make a gorgeouse eyemakeup without the primer potion. It is the perfect base you cant live without. And whats the meaning of doing an eye makeup look without the primer potion if it creases? Best primer I have used!
• 23 August 2011 Lily
  I've been a user of the original eye primer potion for a long time and loved it. When the new versions came out I bought 'Eden' to try. I'm actually really disappointed with it (although the new tube is a vast improvement). Regardless of the amount I use, it still seems to crease unfortunately.
• 17 August 2011 Meila
  This product is AMAZING it has been a staple product in my make-up collection for years and it never gets Old! It keeps my shadow on all day long without it creasing or fading! I deffinetly Prefer it in the squeezy tube!
• 16 August 2011 Pia
  I truly love this eye primer which makes the eye make-up stay in place all day!
• 13 August 2011 Chris
  Excellent primer that means eye make-up lasts all day. A 'must-have'.
• 03 August 2011 Madeleine
  Since it's pretty much impossible to get urban decay-products where I live, I can't say how happy I was to find the brand on beautybay. After trying this primer, I know that I'll be lost without it. Before, I'd think twice before putting on dramatic eye make up, because I'd know it wouldn't hold. Now, I don't have to worry about that. I love this product.
• 03 August 2011 Qijia
  This eye primer is very good! But your delivery time is too long. I just can't believe why international delivery need more than 3 weeks with such high delivery fees. BeautyBay.com: Hi Qijia, sorry your parcel was late. We endeavour to dispatch all orders quickly and orders are usually dispatched within 24 hours and normally arrive in around a week. However, if the parcel is held in customs, or delayed along the way, then it can take longer to arrive and unfortunately this is out of our control x
• 26 July 2011 Stephanie
  The original eye primer is the best I've ever used (and believe me I have tested a lot !)
• 22 July 2011 Marie
  I LOOOOVE this, it is perfect! It makes my eyeshadow last all day, flawlessly! It's perfect :)
• 13 July 2011 chastine
  The best eye primer ever!!
• 12 July 2011 DORA
  I bought this 2 months ago from your site and I'm sooooo satisfied from it. I tried to find it in stores here in Greece but I couldn't so you'll hear from me soon again!! I think the new package is better to carry on trips!!
• 24 June 2011 Cat
  Great product! Even when I dance (and sweat!) for hours, my smokey eyes are staying fresh!
• 17 June 2011 Lydia
  This has long been a staple in my make-up bag. An eyeshadow primer might not seem like a necessity but it really makes all the difference! I love that Urban Decay have listened to their customers and changed the packaging - a squeezy tube means less waste - no more chopping the tube up!
• 13 June 2011 Elvire
  Love the new packaging! So much easier with the squeezy tube you don't loose lots of product on the bottom. And of course it works as well as the old one, my make-up stays all day long and does'nt crease even with my super oily eyelid!

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Synthetic Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)