Game Changer | The Capsule Makeup Wardrobe

A few weeks ago, a friend asked me to recommend a one-size-fits-all eyeshadow palette to kickstart her makeup collection. Extensive research ensued, but none of the palettes I came across came up to scratch – either containing too many shades that would no doubt sit dormant, or missing the essential basics that really no palette should be without. My answer to this solution? The Z Palette, an empty magnetic makeup palette with a clear window that can be filled with makeup from any brand.

As a beauty editor, I like being able to edit my own beauty products, and the Z Palette offers an unparalleled opportunity for customisation and refinement that goes back to the basics of what makeup should be about – experimentation and creativity. Completely customisable and interchangeable for any occasion, the Z Palette allows you to create something of a beauty tasting menu, think of it as a license to exercise and embrace your creativity. Give every shade a purpose (subtle contouring, bright highlighting, sultry smudging) and create any colourway, from the perfect storm of moody greys through to the nude edit you’ve always dreamed of – hell, even a rainbow of neons if that’s what you’re into.

A face palette that contains the perfect edit of eyes and cheeks is a tall order, but the Z Palette allows for just that. Align your creamy foiled shadows alongside your buttery mattes in any shade range to create any number of multi-dimensional looks, then flank your eyeshadows with your blushes and bronzers in order to have all your makeup in one place. You can remove eyeshadows, blushes, powders, bronzers, lipsticks, and concealers from other palettes using the especially designed spatula and depotting instruction guide, then use the metallic stickers to magnetise pans instantly. Indeed, for established beauty junkies, the Z Palette allows you to lighten your kit whilst growing it – downsizing on bulky packaging and meaning you can condense and organise your collection in order to save space.

z palette product

Convenient, portable, space-saving, and perfectly curated to suit your own tastes, it’s ideal for grabbing in a morning rush or toting in a carry-on for a weekend away – the makeup equivalent of a capsule wardrobe.

Z Palette