This Powder Might Be The Gamechanger You’re Looking For

Loose powder is a common staple in everyone’s makeup bag, but it’s far from the kind of product we get to Morphe x Jaclyn Hill Palette levels of excited about… So how did RCMA make a loose powder go viral, sell out, and amass 100+ five star rave reviews from MUAs, beauty bloggers, and makeup hoarders alike? 

In brief, a simple formula that does the obvious things one expects from loose powder, but also acts like an Instagram filter – blurring pores and imperfections for a bright soft-focus finish, all without making you feel like you’ve got a speck of makeup on your face.

Meet, RCMA’s No Colour Powder

Swept over the skin post-foundation application, this finely-milled, super-soft finishing powder seamlessly cuts through shine, soaking up excess oil, blurring the appearance of pores, and setting makeup in lockdown, leaving skin with a radiant, demi-matte finish.

What’s more, unlike other powders which come in restricted shades (100% guaranteed to skew the colour of the products you’re setting), this is completely translucent…

That’s right, despite it’s white appearance it has zero pigment, and goes completely undetected on the skin, with no flashback and no white cast – even on medium and dark skintones.

Granted, at first glance the packaging is far from your chic, French-inspired powder compact, but flick the lid off and that’s when the magic happens…

rcma no colour powder

If you have dry skin and are worried about the powder making skin look drier and flakier, fear not – the formula contains vitamin E to help keep skin soft, smooth, and moisturised. Likewise, if you’re prone to oiliness, this powder will keep shine at bay like nothing else – and it really does stay-put, no 3pm touch-ups required.

Move over coloured powder, there’s a new kid in town, and here at Beauty Bay HQ we’re unanimous – it’s here to stay.