Joico Body Luxe Volumizing Shampoo is a luxuriously rich hair cleanser which is especially formulated for fine, limp and lifeless hair types.
This volumising shampoo is enriched with Joico’s exclusive Oat Protein Complex which effectively thickens hair whilst guarding against free radical damage too. Oat Amino Acids provide an excellent source of lightweight moisture as the hydrating shampoo works to gently, yet thoroughly cleanse the hair, rinsing away impurities and excess oils.
Recently reformulated to include Joico’s revolutionary Bio-Advanced Peptide Complex™, Joico Body Luxe Volumizing Shampoo replicates the DNA of healthy hair to repair damaged hair and prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health and natural shine.
The hair looks and feels thicker whilst manageability is improved too. Body Luxe Volumizing Shampoo leaves the hair glossy, healthy and with a noticeable improvement in volume.
Joico Í The art of healthy hair. The mission of award-winning Haircare range Joico has always been to develop innovative and top performing hair products that you'll love. To help you find your perfect Joico hair routine, simply browse the products using the buttons on the left. We love the Joico Body Luxe Volumizing Shampoo for adding volume and the JoiWhip Firm Hold Designing Foam for long-lasting style creation. Joico also offer the famous K-Pak which is intended to strengthen, rebuild and protect over-damaged hair.