Colour Endure Violet Shampoo

Tones my highlights perfectly. Been using this product for the last 3 years and don’t plan on stopping. Love the result it gives me

Omg, I was starting to get yellow tones in my hair and it’s literally all gone. I’m back at the color I had when I left the hair salon 3 months ago, so so so happy

I ordered this product as it was the only sulphate free violet shampoo I could find that looked promising. I was not disappointed as this is a really moisturising shampoo for my dry bleached 3a curls, they need very sensitive care and I feel that they're safe with this product. So far I've been leav...

The pigment and overall work of this shampoo is absolutely incredible! Exactly as described will definitely be buying again! Can’t live without

I have my hair bleached and I tested a lot of pigmented shampoos. This one smells great, is very soft and the most important mantains the color of your hair eliminating the yellow tones.

It leaves the hair in the tone of blonde I like, eliminating the yellowish. Very good!

This product is great! Does not make your hair purple no matter how long you have it in, and you get an even color! May take some time before you see a difference, but absolutely the best purple shampoo I've ever tried (and i have tried many!).

Love this shampoo! I decided to get a purple shampoo after my hairdresser recommended it as I have quite light highlights. After research I chose Joico. I only wash my hair twice a week and I use this shampoo every two or three washes, so not all of the time. It has a very intense purple colour when...

Love this shampoo perfect for my white hair stopping it from going yellow.

Definitely the best purple shampoo on the market. Guy Tang recommended this shampoo for balayage or any hair really. I'm very impressed my hair is silky and looks like I've just walked out of the salon every time I have used the shampoo. The product definitely diminishes those unwanted tones! Thank ...