Joico Colour Endure Violet Shampoo is a colour preserving cleanser, especially developed for blonde hair.
This colour depositing cleanser works effectively to help maintain and brighten cool blonde and grey hair tones. JoicoÉs exclusive Multi-Spectrum Defence Complex combines Green Tea with Antioxidants and UV Protectors to neutralise oxidation which can lead to the hair becoming brassy or yellow.
Recently reformulated to include JoicoÉs revolutionary Bio-Advanced Peptide ComplexÙ, Joico Color Endure Violet Shampoo replicates the DNA of healthy hair to repair damaged hair and prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health and natural shine.
Colour Endure Violet Shampoo has a gentle cleansing action and delicately sweeps away impurities without disturbing hair colour. Hair colour appears bright, true and vibrant,without brassy ordull tones whilst the hair is left healthy, clean and glossy.
Tip: For best results alternate use with Color Endure Coniditioner.
Joico Í The art of healthy hair. The mission of award-winning Haircare range Joico has always been to develop innovative and top performing hair products that you'll love. To help you find your perfect Joico hair routine, simply browse the products using the buttons on the left. We love the Joico Body Luxe Volumizing Shampoo for adding volume and the JoiWhip Firm Hold Designing Foam for long-lasting style creation. Joico also offer the famous K-Pak which is intended to strengthen, rebuild and protect over-damaged hair.
It makes the colour of your hair really clean and nice however it also really dries my hair out and probably wouldn't recommend it for people with sensitive skin
This product is great! Does not make your hair purple no matter how long you have it in, and you get an even color! May take some time before you see a difference, but absolutely the best purple shampoo I've ever tried (and i have tried many!).
Love this shampoo! I decided to get a purple shampoo after my hairdresser recommended it as I have quite light highlights. After research I chose Joico. I only wash my hair twice a week and I use this shampoo every two or three washes, so not all of the time. It has a very intense purple colour when you put it on but don't be afraid! It really gives a great ash colour to my hair and keeps it looking much more natural, less yellow.
Love this shampoo perfect for my white hair stopping it from going yellow.
Definitely the best purple shampoo on the market. Guy Tang recommended this shampoo for balayage or any hair really. I'm very impressed my hair is silky and looks like I've just walked out of the salon every time I have used the shampoo. The product definitely diminishes those unwanted tones! Thank you joico and beauty bay for stocking this amazing product!. I love it and shall carry on purchasing this amazing product.
Great silver shampoo!
Very nice product, have bought it many times and will keep on doing so.
This product didn't actually feel like it was cleaning my hair.
I love this shampoo it is magic, my hair had yellowed and 2 shampoo they are again blond platines.Je've never had this with any other purple shampoo, I'm so glad that I ordered after the shampoo on J'adore ce shampoing il est magique,mes cheveux avait jaunis et en 2 shampoing ils sont redevenus blond platines.Je n'ai jamais eu ce rwsultat avec aucun autre shampoing violet,je suis tellement ravie que je commande l'apres shampoing de suite.
I use this and the smooth cure range absolutely love it for my hair I have keratin treated hair and this maintains the period between treatments. Have tried many other ranges but I always revert back to JOICO
Best desamarelador shampoo I've ever used, not dry and delivers what it promises. I got super rápidoe was not taxed. Beauty Bay best shopping site I've ever used.
I have used so many purple shampoos and nothing can compared to this! My hair went through a very difficult stage with yeallow/orange tones throughout it that I just could not get rid of and after using this for a couple weeks it stated lifting those stubborn orangey tones. Another few weeks later and people actually thought I re-coloured my hair it looked so much lighter! This is an absolute lifesaver. It doesn't work instantly but use it a few times a few for 2/3 weeks and you'll see amazing results.
Love love the smell!!!! This shampoo is amazing, I died my hair ombre, so my tips were horribly orange and this took away all the brassiness. I use it about 4 times a month to keep brassiness at bay and I am very pleased. The only con is that your fingers might look violet for a while after!
Wow, when I saw how intense the violet color of this shampoo was, I knew it was the perfect shampoo for my highlighted hair. And i wasn't wrong, my blonde hasn't faded or gotten orangy, it's even more luminous and brighter, I feel like a Californian girl :)
Estava louca pra testar esse shampoo, tira o amarelo, deixa uma cor linda !!! Mas ressecou um pouco meu cabelo. Transaltion: I was dying to try this shampoo, takes yellow, leaves a gorgeous color!! But a dried out my hair little.
Retira o amarelado do cabelo sem resecar.Ótimo produto. Removes the yellow of the hair without drying out. Great product.
I use this about 2 times a month to keep my hair blond instead of yellow. I haven't used it more than for 1 month yet, but I feel that it isn't drying out my hair and that I might already be seeing a slight change in color... No sudden changes though...
I changed my hair colour from black/brown to blond over a period of 5 months. Out of all the toning shampoos I used this one was defiantly the best. My hair was an orangey blond before using this product and only after 1 week of use my hair became noticeably lighter and more healthy looking.
the best toning shampoo ive had much better than the loreal expert.
I always change up my shampoos and conditioners to kind of shock the hair. And this one i use about 2 times a month to eliminate the yellow tones in my hair, this one dosent dry out your hair as other violet shampoo can do!