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Joico
Colour Endure Violet Shampoo
300ml
£14.95
Description
A colour preserving cleanser for blonde hair.
Working to effectively to help maintain and brighten cool blonde and grey hair tones, Joico’s exclusive Multi-Spectrum Defence Complex combines antioxidant green tea UV Protectors to neutralise oxidation which can lead to the hair becoming brassy or yellow. The shampoo has a gentle cleansing action and delicately sweeps away impurities without disturbing hair colour.
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Ingredients
Water/Aqua/EAU, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Arginnamide, Tetrapeptide-29 Arginnamide, Hydrolysed Keratin, Cocodimonium Hydroxypropyl Hydrolysed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone, Quaternium-16, Amodimethicone, PEG-6 Caprylic/Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/Parfum, Ext Violet 2 (CI60730), Red 33 (CI17200).
Directions
- Apply to wet hair and lather.
- Leave in for 1-3 minutes.
- Rinse.
- Follow with Joico Colour Endure Violet Conditioner.
- Use 2-3 times a week.
Delivery and Returns
Tracked
£2.95
Free on hauls over £30.00
Please allow 2-3 days for delivery post dispatch
Delivered Mon-Sat 7am-8pm (ex Bank Hols)
Fully Tracked with Email Updates
Signature required on hauls worth over £120
Next Day
£4.95
Free on hauls over £40.00
Order by 2pm for Next Day
Delivered 5 days a week 7am-8pm (ex Sundays, Mondays & Bank Hols)
Signature required on hauls worth over £120
Returns
Return items to us by post within 30 days of receipt. Items should be unused, unopened and have any original seals intact. Please read our returns help section for more information.
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Customer Reviews
4.7 / 526 reviews
Great to tone blond hair
Tones my highlights perfectly. Been using this product for the last 3 years and don’t plan on stopping. Love the result it gives me
Results after one use
Omg, I was starting to get yellow tones in my hair and it’s literally all gone. I’m back at the color I had when I left the hair salon 3 months ago, so so so happy
Banished the yellow and moisturised my head
I ordered this product as it was the only sulphate free violet shampoo I could find that looked promising. I was not disappointed as this is a really moisturising shampoo for my dry bleached 3a curls, they need very sensitive care and I feel that they're safe with this product. So far I've been leaving it on for 5 mins haven't had any violet streaking at all! Might try leaving it in for longer but yeah, great product and the bottle is freaking huge - great value for the £9 offer. Will buy again for sure.
Absolute life saver!
The pigment and overall work of this shampoo is absolutely incredible! Exactly as described will definitely be buying again! Can’t live without
Great product
I have my hair bleached and I tested a lot of pigmented shampoos. This one smells great, is very soft and the most important mantains the color of your hair eliminating the yellow tones.
I love this shampoo
It leaves the hair in the tone of blonde I like, eliminating the yellowish. Very good!
It makes the colour of
It makes the colour of your hair really clean and nice however it also really dries my hair out and probably wouldn't recommend it for people with sensitive skin
This product is great! Does
This product is great! Does not make your hair purple no matter how long you have it in, and you get an even color! May take some time before you see a difference, but absolutely the best purple shampoo I've ever tried (and i have tried many!).
Love this shampoo! I decided
Love this shampoo! I decided to get a purple shampoo after my hairdresser recommended it as I have quite light highlights. After research I chose Joico. I only wash my hair twice a week and I use this shampoo every two or three washes, so not all of the time. It has a very intense purple colour when you put it on but don't be afraid! It really gives a great ash colour to my hair and keeps it looking much more natural, less yellow.
Love this shampoo perfect for
Love this shampoo perfect for my white hair stopping it from going yellow.
