Joico Colour Endure Violet Sulfate Free Shampoo is a colour preserving cleanser, especially developed for blonde hair.
This colour depositing cleanser works effectively to help maintain and brighten cool blonde and grey hair tones. Joico’s exclusive Multi-Spectrum Defence Complex combines Green Tea with Antioxidants and UV Protectors to neutralise oxidation which can lead to the hair becoming brassy or yellow.
Recently reformulated to include Joico’s revolutionary Bio-Advanced Peptide Complex™, Joico Color Endure Violet Sulfate Free Shampoo replicates the DNA of healthy hair to repair damaged hair and prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health and natural shine.
Colour Endure Violet Sulfate Free Shampoo has a gentle cleansing action and delicately sweeps away impurities without disturbing hair colour. Hair colour appears bright, true and vibrant, without brassy or dull tones whilst the hair is left healthy, clean and glossy.
Tip: For best results alternate use with Color Endure Sulfate Free Shampoo.
Joico Í The art of healthy hair. The mission of award-winning Haircare range Joico has always been to develop innovative and top performing hair products that you'll love. To help you find your perfect Joico hair routine, simply browse the products using the buttons on the left. We love the Joico Body Luxe Volumizing Shampoo for adding volume and the JoiWhip Firm Hold Designing Foam for long-lasting style creation. Joico also offer the famous K-Pak which is intended to strengthen, rebuild and protect over-damaged hair.