Joico Smooth Cure Sulfate Free Shampoo gently cleanses the hair whilst reducing frizz.
Perfect for frizzy and unruly hair types, Joico Smooth Cure Sulfate Free Shampoo has a lightweight formula which is free from Sulphates and harmful Chemicals. Suitable for all hair types this luxurious shampoo provides 24-hour, high humidity protection and reduces frizz by 79% leaving the hair smooth for up to 72 hours.
Formulated with Joico’s exclusive Kerasheild Complex™, a blend of Keratin, Brazil Nut Oil and Tucuma Butter, Smooth Cure Sulfate Free Shampoo creates a smooth surface that helps to combat damage caused from thermal styling and protects the hair from environmental aggressors.
Recently reformulated to include Joico’s revolutionary Bio-Advanced Peptide Complex™, Smooth Cure Sulfate Free Shampoo replicates the DNA of healthy hair to repair damaged hair and prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health and natural shine.
Curly or erratic hair will become softer, smoother, healthier looking and more manageable.
Tip: For optimum results use with Smooth Cure Sulfate Free Conditioner.
Joico Í The art of healthy hair. The mission of award-winning Haircare range Joico has always been to develop innovative and top performing hair products that you'll love. To help you find your perfect Joico hair routine, simply browse the products using the buttons on the left. We love the Joico Body Luxe Volumizing Shampoo for adding volume and the JoiWhip Firm Hold Designing Foam for long-lasting style creation. Joico also offer the famous K-Pak which is intended to strengthen, rebuild and protect over-damaged hair.