Joico Style & Finish Style Reform Matte Clay builds incredible texture and firmly holds hard to control hair types.
Infused with a Natural Kaolin and Bentonite Clay blend, Style & Finish Style Reform Matte Clay can be applied to dry or damp hair for a firm hold. The unique Clay, Oil and Wax formula is enriched with nourishing Vitamin E and Joico’s revolutionary Bio-Advanced Peptide Complex™ which replicates the DNA of healthy hair to repair damaged hair and prevent further hair damage. This technologically advanced complex also offers a dramatic improvement in the hairs strength, health and natural shine.
Style & Finish Style Reform Matte Clay isn’t dry or chalky and easily transfers from your hands to the hair to build enviable texture and firmly hold curly styles or structured styles in place. This smooth Clay styler can also be used to piece and definite sections of the hair and has a chic matte finish.
Joico Í The art of healthy hair. The mission of award-winning Haircare range Joico has always been to develop innovative and top performing hair products that you'll love. To help you find your perfect Joico hair routine, simply browse the products using the buttons on the left. We love the Joico Body Luxe Volumizing Shampoo for adding volume and the JoiWhip Firm Hold Designing Foam for long-lasting style creation. Joico also offer the famous K-Pak which is intended to strengthen, rebuild and protect over-damaged hair.