DIESEL
The brand Diesel was born more than 20 years ago when Renzo Rosso founded the company in 1978. He wanted it to be a leader, a company which took chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend-following typical of the fashion industry. Renzo wanted to come up with a more dynamic and imaginative line of clothing than was available anywhere. Fragrances under the Diesel brand include Plus Plus, Zero Plus & Green.