Prada originally known in Italian as Fratelli Prada ("Prada Brothers"), was founded in 1915 by Mario Prada. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into couture. In addition to the original Prada line, the company introduced the Miu Miu collection, a lower-priced line aimed at a younger audience, in 1992. It was followed by the Prada Sport collection, which featured tennis shoes. Prada's self titled fragrance has proved as equally successful and remains a top selling perfume.