Rubis first began decades ago, manufacturing their high precision tweezers exclusively for the Swiss watch industry, where instruments of the finest quality were required to assemble the delicate mechanical clockworks of brands such as Cartier and Rolex. In the 1980's the Rubis brand changed direction and, recognising a gap in the market, began to produce quality tweezers aimed at women.

20 years on and Rubis are considered the ‘best of the best' (Vogue) and ‘the Ferrari of cosmetic tweezers' (Bobbi Brown).

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