With the ability to make eyes look wider, lashes look longer and any complimentary makeup look that little bit more dramatic, mascara plays an essential role in everyone’s makeup bag. The only question is, which is the best mascara for you? At Beauty Bay, we have more than 80 different mascaras to suit any situation or mood, including lengthening mascara designed to create captivating lashes, and some of the best volumizing mascara on the market. Stocking brands such as BareMinerals, Stila and Urban Decay, you can have your pick of some of the best mascara in the UK, whether you have short eyelashes or natural length. Picking your perfect lash-plumper has never been easier!