We’ve officially hit one million on Instagram, and it’s all thanks to you and your beauty obsessions (after watching your likes and comments stack up as soon as we click share, it’s clear that you’re as obsessed as we are.). To celebrate, we’re sharing the love for our most Insta-famous beauty brands… After all, it’s safe to say that Instagram has revolutionised the beauty industry – in the age of the #shelfie, we now want effective products that also look good on our Insta feeds.
Here’s a list of those Instagrammable beauty brands we can’t get enough of.
We’re obsessed because: Jeffree Star is probably the most iconic cosmetics creator on the planet, and we’re yet to find a product of his that we don’t love. His formulas are unrivalled and his bold and unapologetic approach to life is reflected in his makeup. Instagram’s beauty community are always super hyped when we announce the latest Jeffree Star drop, and with good reason. His range is continually growing, and every product is 100% vegan. Jeffree, we salute you.
Hero product: Mini Velour Liquid Lipstick Nudes Volume One
Likes on Instagram: 66k
We’re obsessed because: We love bright and vivid eyeshadows that refuse to fade or fallout, and Juvia’s Place never lets us down. Each palette packs a punch of rich, long-lasting colour in a single coat – the pigments are ridiculous. They’ve even branched out into liquid lipsticks and brush sets which deliver equally impressive results. Instagram has spoken, Juvia’s Place are killing it, and we can’t live without these products.
Hero product: The Zulu Eyeshadow Palette
Likes on Instagram: 21.3k
We’re obsessed because: The brand has been around for over forty years, so their skincare solutions are tried, tested and trusted by us and our Instagram followers. The facial sprays have become everyday essentials and we’re always reaching for the Drying Lotion or Buffering Lotion during a breakout. There’s a reason we carry 100+ of the brand’s lines – the foolproof formulas have been there for us through daily maintenance and complexion crises, and we couldn’t be more grateful.
Hero product: Facial Spray With Aloe Herbs And Rosewater
Likes on Instagram: 20.5k
Anastasia Beverly Hills
We’re obsessed because: The brand’s founder, Anastasia Soare, ignited the ‘brow revolution’ and we’ve never looked back. Initially developing eyebrow products to create and maintain flawless arches, the brand have since become known for their one-stop-shop eyeshadow palettes, dreamy highlighters, stay-all-day lipsticks, and so much more. Always high-quality and never escaping the Insta-radar, Anastasia Beverly Hills have been on BEAUTY BAY’s list for years.
Hero product: Modern Renaissance Eyeshadow Palette
Likes on Instagram: 12.2k
We’re obsessed because: This is stripped back skincare at its best. The Ordinary are all over Instagram (leading to 25,000+ waitlists for new launches). Why? Because their no- frills products really work. Their sell-out skincare range includes the Glycolic Acid 7% Toning Solution, Buffet, and Hyaluronic Acid 2% + B5, but they’re also known for their effective haircare solutions and liquid foundations. As self-professed skincare addicts, we can say one thing for sure: whatever The Ordinary bring out next, we’re gonna need it.
Hero product: AHA 30% + BHA 2% Peeling Solution
Likes on Instagram: 6.9k
We’re obsessed because: From cruelty-free brushes to colourful eyeshadow palettes and everything in between, BH Cosmetics has it all. Their Instagrammable packaging and next-level formulas have got us hooked, and we’re constantly on the lookout for our next fix. They even collab with inspirational beauty vloggers like Carli Bybel to create professional and affordable products that look great on our shelfies. Keep it coming BH Cosmetics, we want it all.
Hero product: Take Me Back To Brazil 35 Colour Pressed Pigment Palette
Likes on Instagram: 6.9k