11 Affordable Makeup Brands We’re Obsessed With

Beauty haulin’ on a budget? We’ve got you. Thankfully, we now live in an age where we don’t need to spend a fortune to follow the latest trends or restock our makeup bags. In fact, (don’t tell anyone), some of our favourite brands are the ones without the huge price tags.

Beauty haulin’ on a budget? We’ve got you. It’s time to meet 11 affordable makeup brands we love, because everyone loves a bargain. 


If there’s one brand that really puts their money where their mouth is when it comes to high-end formulas with an affordable price tag, it has to be By BEAUTY BAY. Known for high-pigment, high-payoff formulas, By BEAUTY BAY rarely release a product with a price tag of over £30/$35/€35, but that doesn’t mean the quality is anything less than pro-standard.  

2. E.L.F. Cosmetics

e.l.f. Cosmetics isn’t just iconic for its unreal formulas and range of products, it takes one of the top spots for budget-friendly beauty, too. From the iconic Halo Glow Liquid Filter to the holy grail Putty Primer, this brand delivers top quality eye, lip and face products, for a fraction of a high-end price point.

3. florence by mills

On a mission to find high-quality makeup that doesn’t cost a pretty penny? florence by mills is the brand you need to know about. Their carefully concocted vegan and cruelty-free formulas offer powerful pigment payoff and comfortable wear all day long. 

4. Glow Hub

Glow Hub is what you get when makeup meets skincare. This brand is applauded (and rightfully so) on TikTok for their innovative, skin-loving formulas that give you the coverage and colour you want plus some serious skincare benefits. They cater to your beauty and skin needs without burning a hole in your pocket, what more could you ask for? 

5. Pink Honey

If don’t want to sacrifice quality for the price, Pink Honey is a budget-friendly beauty brand your complexion and wallet will appreciate. As seen all over TikTok, it’s no surprise that their viral brow glues and contour pens have quickly become fan favourites, we’re obsessed- and you soon will be too.


With four sub brands under its belt (Makeup Revolution, Revolution Pro, Planet Revolution and XX Revolution), we can’t write this list without including Revolution. Known (and loved) for their affordable dupes of high-end holy grails, this brand belongs in your makeup bag.

7. NYX Professional Makeup

If you’re into premium beauty but don’t want to break the bank, NYX Professional Makeup needs to be on your radar. From high-definition setting powders to fan-favourite primers, a full face of NYX is always a good choice. 

8. Soda

Make every day a good makeup day with Soda. Boasting incredible formulas for the face, eyes and lips, minus the price tag, this brand should not be skipped when it comes to your next affordable beauty haul.

9. SOSU by Suzanne Jackson

If you thought glamour automatically came with a huge price tag, we’re here to tell you the opposite. SOSU by Suzanne Jackson offers everything from glam lashes to super creamy contour sticks, so you can get glam every day- without worrying about the price. 

10. Glisten Cosmetics

When it comes to water activated liners, there’s only one brand for the job, and luckily for you- they don’t come with a huge price tag. Win-win! If you’re looking for super pigmented liners, that don’t sacrifice quality for their price, Glisten Cosmetics needs to be on your radar.

11. The Beauty Crop

If you’re looking for an all-rounder brand to add to your budget beauty haul, The Beauty Crop has to be it. As seen all over TikTok, it’s no surprise that their products have soon become fan-favourites, we’re obsessed- and you soon will be too.