When there’s endless makeup brands popping up, we know how difficult it can be to know which are worth the hype, especially when their suspiciously afforable. But here at BEAUTY BAY, we’ve got the intel to know which affordable makeup brands have high-quality formulas and extensive shade ranges. And the ones that should be in your makeup routine.
Ready to add to basket? Here are 13 affordable makeup brands we love at BEAUTY BAY.
1. BEAUTY BAY
We know this looks a little (very) biased, but our BEAUTY BAY brand really ticks the “high-end formuals with an afforable price tag” box. We’re mainly known for our ultra-pigmented, buildable, blendable colour palettes that are MUA faves. But our BEAUTY BAY range is brimming with reams of gentle skincare, high-quality makeup, and professional level tools. A lot of of our products don’t even make it into double digits, so it really is one of the best afforable makeup brands.
The Best BEAUTY BAY Products
2. Wonderskin
They went viral for their TikTok-famous lip stains that actually work, which makes Wonderskin one of the best affordable beauty brands in our opinion. They’re all about innovation and ease, which are two things we love when it comes to makeup. Bringing us long-lasting lip stains for under £20, and in an endless amount of shades, these are well worth the hype and the price as they last all day and a little goes a long way.
The Best Wonderskin Products
3. Maybelline
They’re know globally for their makeup that delivers professional-looking results without costing the world, which is why we love Maybelline. They combine trend-driven innovation with with formulas that actually work, which is why their mascaras and foundations are so popular.
The Best Maybelline Products
4. florence by mills
When it comes to high-quality makeup and skincare that doesn’t cost a pretty penny, florence by mills nail it. Owned by Millie Bobby Brown, the brand are all about proven ingredients and formulas that perform and make us feel good. Our favourite florence by mills products are their affordable hair and body mists – think fruity, floral fragrances.
The Best florence by mills Products
5. Glow Hub
Glow Hub is the perfect example of makeup meets skincare. They’re big news on TikTok thanks to their innovative, skin-loving formulas that give you the coverage and colour you want, plus some serious hydrating and nourishing skincare benefits. Afforable, versatile, and pocket-friendly – it’s a win win.
The Best Glow Hub Products
6. Sacheu Beauty
If there’s one thing we love more than a long lasting lip stain, it’s an affordable long lasting lip stain. Sacheu Beauty have an endless range of lip stain shades for every skin tone and none of them break the bank, coming in at £12.
The Best Sacheu Beauty Products
7. Pink Honey
Living proof that you don’t have to sacrifice quality for price, Pink Honey is an afforable makeup brand that delivers product after product. They’re best known for their their viral brow glues that sculpt and shape brows with long-lasting wear. They’ve got a lot of dupes, but nothing hits the same as Pink Honey brows.
The Best Pink Honey Products
8. Revolution Beauty
Did you know Makeup Revolution, Revolution Pro, Planet Revolution and XX Revolution are all part of Revolution Beauty?. Known and loved for their affordable dupes of high-end holy grails, every brand delivers quality and trend-led must-haves in the makeup and haircare world. Trust us, you’ll keep coming back to this family of affordable beauty.
The Best Revolution Beauty Products
9. NYX Professional Makeup
If you’re into premium beauty but don’t want to break the bank, reach for NYX Professional Makeup. From their creamy blushers to juicy lip oils, every beauty product they bring us has a high colour payoff and long-lasting wearability. And you can always count on them to deliver the latest trends for less.
The Best NYX Professional Makeup Products
10. SOSU Cosmetics by Suzanne Jackson
SOSU Cosmetics by Suzanne Jackson started out in 2010 and has been bringing us affordable beauty ever since. You can shop afforable false lashes, contour palettes, and makeup brushes. And SOSU’s Dripping Gold tanning range and tanning mitts are some of our favourites for getting sun-kissed without breaking the bank.
The Best SOSU Cosmetics Products
11. HALF MAGIC
Donni Davy, Euphoria makeup artist, is the face behind HALF MAGIC. Popular for their pigmented and shimmery eyeshadows as well as their gallactic face gems, HALF MAGIC are the go-to, affordable beauty brand for creative makeup looks and stepping out of your comfort zone.
The Best HALF MAGIC Products
12. Glisten Cosmetics
Glisten Cosmetics are our go-to brand for creative and colourful makeup. Their range of vibrant wet liners and bold mascaras are always gracing our face come festival season and party season. And even better, the whole range is reasonably priced.
The Best Glisten Cosmetics Products
13. The Beauty Crop
If there’s all-rounder brand that’s pocket-friendly, The Beauty Crop has to be it. Since launching in 2015, their range of setting powders and primers are influencer-favourites thanks their lasting power and skincare benefits.
