There’s only one person that springs to mind when talking about eyebrows, the undisputed brow queen, Anastasia Soare. Anastasia built a brow revolution, one sculpted arch at a time, after spotting a gap in the market in the 90s – when nobody was interested in eyebrows. These days, that’s hard to imagine – you’ll struggle to find a makeup bag that doesn’t contain one of her iconic products. As well as building up an impressive wealth of brow knowledge, Anastasia has brought us some of the products that we love the most.
Take a look at our favourites and find your next ABH obsession.
To find out more about Anastasia Soare, check out her interview here.
7B Brush Duo
The perfect tool to pair with Anastasia’s products, this brush has a variety of different uses, making it one of the hardest working products in your makeup kit. The Anastasia Beverly Hills 7B Brush Duo is a perfect all-rounder, creating precise lines thanks to its small, angled nib. Use the pointed edge to mimic hair strokes and the flat edge for shading and blending. A bonus is that it comes with a spoolie on the other end to brush through product and tame any unruly hairs. One BEAUTY BAY reviewer said, ‘THIS BRUSH HAS SAVED MY LIFE!’ – how much more proof do you need?
A newer addition to the ABH family, Anastasia Beverly Hills Dipbrow Gel adds the final touch to your brows that makes them last all day. An upgrade on the original tinted brow gel, think pomade in a gel form. The Dipbrow formula is famed for its long-lasting and waterproof capabilities and this gel can be used on its own for a more natural look or layered on top of your favourite ABH brow product for more definition. Super easy application to up your brow game in seconds.
One of the OG Anastasia Beverly Hills products, Anastasia Beverly Hills Dipbrow Pomade has cult status for a good reason. A waterproof formula, vegan, and with an impressive shade range, Dipbrow Pomade is the go-to for perfectly precise brows. The creamy, budge-proof formula applies effortlessly to the skin. Using the 7B Brush Duo, pick up some of the pomade and distribute it throughout the brush in the lid of the product. Remember: a little goes a long way! With minimal product on your brush, glide the product onto the brow either by creating hair-like strokes, or more defined lines, depending on your desired look.
A coveted classic, Anastasia Beverly Hills Brow Wiz is an ultra-fine brow pencil that can create a natural feathered look or a full, bushy brow. Available in ten shades, the dual ended product comes with a mechanical, retractable pencil on one end and a spoolie on the other, to help groom hairs into your ideal brow shape. The waxy texture means that your brow won’t smudge or move, instead it keeps brow hairs exactly where you want them. Apply using light pressure to any areas where you want to add definition and brush through with the spoolie to blend out any harsh lines.
Similar to Brow Wiz, but a little more technical, Anastasia Beverly Hills Brow Definer combines the beloved formula of Brow Wiz with a more innovative shape. The unique triangular shape enables you to create multiple looks with one product. Use the sharpest edge to mimic hairs or use the flat side of the pencil for stronger, more broad definition. Switch your look up with one product depending on what you’re feeling that day.
Brow Pro Palette
The ultimate palette for makeup artists and dedicated brow enthusiasts, the Anastasia Beverly Hills Brow Pro Palette contains all 11 shades of the best-selling Brow Powder Duos. The formula is a lightweight, buildable powder, ideal for a natural look or layered to create a more defined arch. Use both colours separately to create an ombre effect or combine to reveal your perfect shade match. Anastasia recommends that a darker brow tail can help make your eyebrows look more defined. Use with the 7B Brush Duo for a flawless application and ultimate brow blend.