4 Ways To Use The By BEAUTY BAY Eye Base

Just when you thought you couldn’t get enough, we’ve gone and created more. Our latest launch is here and it’s worth the wait – the By BEAUTY BAY Eye Base is ready to take your eye looks to the next level. Prep the perfect base for your favourite eyeshadows, cut the crease with ease, and make your favourite pigments pop – this primer does it all. Available in five shades to suit a range of skin tones, this is going to be the new staple that you can’t live without. Keep scrolling to find out our favourite ways to use it.

As an eyeshadow base

Yep, it does what it says on the tin (or tube in this case). The skin-smoothing formula dries down to create the perfect smudge-, crease-, and crack-free base for eyeshadow application. The long-lasting formula also means that your looks will last all day (and night) long without fading.

To cut the crease

Available in five colours to match a range of skin tones, the Eye Base is ideal for cutting the perfect crease. The wand applicator allows for seamless application without wasting any product on a brush, whilst the pigmented formula seamlessly cuts through existing shadow to create a sharp edge. Whether you’re a Pro-MUA or a makeup newbie, this base makes seamless lines easy.

To make bright colours pop

When we created this product, we knew it was just as important to help your pigments stand out as it was to increase the longevity of your eyeshadow wear, so that’s why we created the white Eye Base. The brilliant white shade preps the eyelid to allow for maximum colour payoff, whatever hues you decide to go for.

To get maximum pastel payoff

In love with The Pastels Palette? This eye base is the perfect match. The bright white or lighter shades allow your pastel shades to really pop, meaning you can nail that trend-led look time after time.