9 Holy Grail Foundations That BEAUTY BAY Staff Love

Finding the right foundation can be as difficult as finding the perfect fitting jeans – sometimes you just keep trying until you finally find the one that’s right for you. One thing that can help us along the way is reviews from real people who truly love a foundation. At BEAUTY BAY HQ you can believe that we’ve just about tried every foundation there is, and we’ve picked our favourites. Check out our honest reviews below and find out why we love these foundations, so you will too.

Anastasia Beverly Hills Luminous Foundation

ABH’s Luminous Foundation is my daily go-to foundation and to be honest, I have absolutely no plans to try another one; I love it that much. The medium coverage foundation is everything my oily skin needs while sat in an office for eight hours – not only is it water-resistant (or rain-resistant as the British also know it as), the foundation also creates a brightening, luminous glow on the skin, don’t ask me how or why. It’s also lightweight but has a super blendable formula, I literally use two pumps across my whole face with foundation to spare. I really love ABH products, but this foundation is in a whole other league.’ – Olivia, Content Assistant

Milani Conceal & Perfect 2-in-1 Foundation & Concealer

‘I’ve been using this foundation that long I don’t even remember a time when I didn’t! It’s the best medium to full coverage foundation I’ve ever used, it’ll always be my go-to. That price point though?! You can’t go wrong. At first glance it can look quite thick, however it spreads like a dream and covers all those annoying little bumps under the skin. The coverage is quite dewy but I prefer that as my skin tends to be a bit dry. You can apply a thin layer for the daytime and you can build it up for the night-time if you want, not that you need to as it lasts all day – honestly I trust this foundation with my life. 10/10 would recommend.’ – Rochelle, Marketing Assistant – Social Media

Revolution Pro Full Cover Camouflage Foundation

‘I tried this foundation totally by chance when we were testing some products and I absolutely fell in love with it. Day-to-day I tend to wear a much more sheer foundation or a tinted moisturiser, and only go for full coverage for nights out or events. So, when I do wear foundation, I want it to have some serious staying power. The Full Cover Camouflage Foundation from Revolution Pro is like a foundation and concealer hybrid because it really covers E V E R Y T H I N G. The main reason why it appeals to me is the easy application, as I’m pretty lazy when it comes to my base makeup. This takes about 30 seconds to put on and then I’m done! No need for primer, concealer or powder.  As well as full coverage, it has a fresh, dewy finish and doesn’t look cakey at all. If I want a medium coverage I mix it with a liquid highlighter or moisturiser. I don’t see myself switching to a different foundation any time soon and for only £7 it’s an absolute barg.’ – Alex, Marketing Executive

The Ordinary Coverage Foundation SPF 15

‘When they first launched on BEAUTY BAY, everyone was talking about The Ordinary foundations. It was my first experience of The Ordinary but at £5.90 a bottle, there was literally no risk in giving it a go. Years down the line, I’ve never swayed. The Ordinary Coverage Foundation SPF15 is my absolute ride or die. I love everything about it. I love how easy it is to apply and blend with my beautyblender, I love how it lasts all day and never creases, I love how it leaves my skin looking slightly dewy but not too shiny – it’s faultless. I also find it really easy to identify my shade using the shade key and buying guide, which is something that I sometimes struggle with when shopping online. If you’ve not tried this yet, trust me, you need to give it a go. I’m not being dramatic; it’ll change your life.’ – Francesca, Marketing Executive

UOMA Say What!? Foundation

‘So I actually acquired this foundation in one of the BEAUTY BAY staff sample sales (and let me tell you, when you get given a foundation in the sample sale that’s your exact shade, you know the stars have spoken and you have to give it a go). The foundation itself is the perfect coverage for me – it’s full coverage but doesn’t feel cakey or like it’s sitting on my skin, but it covers my dark circles and blemishes really well. It goes on like a dream, and unlike a lot of others, stays on too. I’ve got quite normal skin but I do get the post midday oil surge in my T-zone which some foundations just can’t withstand, but this one does the job, well. It’s lasted for agessss, and I will most definitely be re-buying.’ – Sarah, Brand Marketing Executive

wet n wild Photo Focus Foundation

‘I use the wet n wild Photo Focus foundation almost daily and I specifically chose this foundation due to its glowing reviews from some of my most favourite beauty YouTubers. They highlighted its full coverage, long staying power, non-drying formula and overall bendability as near perfect, and I can say, after using the product for many months, that I fully agree. If having a flawless, airbrushed finish with all of last night’s bad decisions erased is your jam, then the wet n wild Photo Focus foundation is a perfect match. You can’t argue about the affordable price either.’ – Sophie, Studio Production Assistant

EX1 Cosmetics Invisiwear Liquid Foundation

‘I have just finished my first bottle of EX1 Invisiwear Liquid Foundation and it is my new every day go-to foundation! I chose this foundation as it was a new brand on BEAUTY BAY and the price point was really appealing to me, as I don’t usually spend a fortune on foundations. I’ve just bought another bottle and I love it because it gives me a great amount of coverage without being too heavy, it’s very buildable and it makes my skin look flawless and glowy. I wear it every day and I don’t ever need to top up my foundation throughout the day which I have never experienced before!’ – Ellen, Influencer Outreach

Anastasia Beverly Hills Luminous Foundation

‘The ABH Luminous Foundation is my all-time favourite foundation! It’s the perfect balance between dewy and matte and blends so beautifully on the skin with a Beautyblender. I use shade 300W (for when I’m freshly tanned) but also have it in a couple of other shades so that I can mix and match. Whenever I wear this foundation I always get complements about how flawless and radiant my skin looks. I think what makes this foundation so great is the fact that it’s really lightweight and buildable so you can use it for both daytime and night-time. Honestly can’t rave about this foundation enough – 100% worth the money!’ – Ellie, Trade Executive

Revolution Pro Full Cover Camouflage Foundation

‘I’ve been using this foundation for a couple of months now and this might be a bold statement, but it’s the best I’ve ever used! It’s very full coverage so great if you have skin concerns such as acne, redness or scarring. It’s a liquid foundation and so is very easy to rub in and mix, so if I want less coverage one day I just add in a moisturiser. With all that in mind, the best thing about it is the price! It’s only £7 and I have it in a few different colours so I can mix and match depending on my tan.’ – Ellie, Senior Marketing Executive