What Is A-Beauty? 7 Australian Brands You Need To Know

Just as we fell in love with K-beauty and all the life-changing skincare formulas it had to offer, we’re about to fall head over heels for the latest beauty destination on the block – Australian beauty. A-beauty is all about stripped back, natural formulas that give you that Bondi Beach glow. Known for the less-is-more approach, some of our fave A-beauty brands are launching products and formulas that save us time, but still keep us looking out best – the perfect combination. So move your 12-step skincare regimen to one side and find out about the latest beauty must-haves from Down Under.

Sand & Sky Brilliant Skin Purifying Pink Clay Mask

One of the OGs when it comes to A-Beauty, Sand & Sky have created products that have since become staples in our routine. One in particular is the Brilliant Skin Purifying Pink Clay Mask. This miracle-worker has a does-it-all formula that works for all different kinds of skin. The hero ingredient, Australian pink clay, is a magnet for toxins and nasties that can be found in the skin, purifying your pores and clearing congestion in the process. The result? Glowing, detoxified skin in just ten minutes.

Bali Body BB Cream SPF15

Let’s face it, who doesn’t want to look like they’ve just spent a month in Bali? The Bali Body BB Cream SPF15 gives you that sun kissed glow, without exposing you to the damaging rays of the sun. This skin-loving, complexion-perfecting formula glides onto the skin to give a flawless finish, whilst still looking super natural. The lightweight formula is enriched with green tea, hyaluronic acid, and marine collagen to replenish, plump, and renew the skin. Think of it as a tinted moisturiser, but better.

Alpha-H Liquid Gold

Perhaps the most iconic A-beauty brand of them all, Alpha-H is committed to achieving dramatic results, with minimal effort. If you haven’t heard of their most iconic product, Liquid Gold, then you need to get to know it. The liquid exfoliator literally gives you a glow like no other, reducing wrinkles, pigmentation, and dead skin cells that can lead to clogged pores. To make it even better, the brand utilises it’s sunny location on the Gold Coast by installing solar panels to help reduce their carbon emissions, use recyclable and recycled packaging, as well as converting some of their waste into soils and composts for the local community.

Beached Urban Waves Natural Hair Texturiser

There are few brands that we love as much as Beached. Founded in Australia in 2017, their fun-loving, no BS attitude to beauty is backed up by no-fuss products that help you to get that perfectly imperfect, undone look. With all their products being enriched with Aussie superfruits and coming in recycled plastic packaging, Beached is a brand that you need to get on board with. Each product is at least 2-in-1, if not 3- or 4-in-1, which showcases just what A-beauty is about – minimal products that work. One of our faves is the Urban Waves Natural Hair Texturiser for getting that beachy hair vibe.

Aēsop Rejuvenate Intensive Body Balm

A recent arrival at BEAUTY BAY, Aēsop’s philosophy is to create products in response to what their customers want. They source ingredients from the most reputable suppliers across the globe, and are completely vegan, cruelty-free, sustainable, and halal. Housed in design-led packaging that stands the test of time, you’ll struggle to find a beauty obsessive’s bathroom without Aēsop inside. The citrus, woody scent of the Rejuvenate Intensive Body Balm fills the senses, whilst the tangerine, vanille, and sandalwood enriched balm formula sinks into the skin to provide long-lasting hydration and nourishment.

Australian Glow One Hour Express Self-Tanning Mousse Dark

An Australian tan in a bottle? Yes please. One of the fave tanning brands at BEAUTY BAY HQ, Australian Glow is A-beauty at its best. Focused on being good for you and the planet, Australian Glow’s tans are developed with skin-loving ingredients, as well as offering refill pouches to minimise your beauty waste. For when you’re in a rush, or if you just don’t want to spend your precious time tanning, then the One Hour Express Self-Tanning Mousse is a must-have. Enriched with hydrating ingredients such as Kakadu plum, aloe vera, and shea butter, this tan develops into a golden, sun kissed shade in just one hour.

Generation Clay Purifying Pink Clay Mask

Another Australian clay mask we can’t get enough of is Generation Clay’s Purifying Pink Clay Mask. Offering a range of masks to target different skin concerns, Generation Clay believe that flawless looks start with great skincare. Using natural Australian ingredients that are kind, yet effective on the skin, their range of Insta-worthy face masks tackle everything from dullness, congestion, and breakouts. Pick the pink mask for purifying, purple for brightening, and black for detoxifying.