Is there a makeup brand more iconic than Anastasia Beverly Hills? From brow products that have stood the test of time to eyeshadow palettes considered genuine works of art, Anastasia Beverly Hills has spent the last 20 years creating nothing but iconic beauty.
But when it comes to finding the best Anastasia Beverly Hills products, there’s no better source than you. From glowing ABH reviews to sell-out staples, keep scrolling to reveal the ultimate Anastasia Beverly Hills bestsellers beauty lovers have on repeat.
What is Anastasia Beverly Hills known for?
Even with a steady stream of trending releases, Anastasia Beverly Hills is best known for revolutionising the brow game with its iconic Dipbrow Pomade, a long-wear formula that quickly became a staple for perfectly sculpted arches. The brand’s Brow Wiz pencil is another fan-favourite, praised in countless ABH reviews for its precision and ease of use. Beyond brows, Anastasia Beverly Hills has gained popularity for its Dewy Setting Spray, Soft Glam Eyeshadow Palette, and Cream Bronzer, all of which uphold the brand’s superstar status.
The best Anastasia Beverly Hills products according to you
Dewy Setting Spray
For a fresh, radiant finish that keeps makeup looking dewy and flawless all day, look no further than the Anastasia Beverly Hills Dewy Setting Spray. Its ultra-hydrating formula helps to lock in foundation, powders, and cream products while giving skin a healthy, luminous glow. Spritz on to enhance your natural radiace or add a soft, illuminated finish to any makeup look.
Our favourite 5* reviews
“This product is amazing !!!”
I am absolutely in love with this product, it gives me such a nice finish to my makeup, making my skin glow with a shine finish, I am so happy I bought this. – Rehana
“Great product for a natural glow”
Meet exactly my expectations! The smell, the finishing touch, the packaging & overall the performance of the product made me. Really, really happy! – Natassa
Anastasia Beverly Hills Dipbrow Pomade
The Dipbrow Pomade is the product that put Anastasia Beverly Hills brows on the map. Its waterproof, smudge-proof formula delivers intense pigment that clings to both skin and hair, making it perfect for filling in sparse areas or creating sharp, defined arches. With its creamy texture, you can build anything from natural everyday brows to bold, statement looks that stay put all day.
Our favourite 5* reviews
“The best brow product”
I’ve used this and only this for years! Never replacing – Liron B.
“a makeup STAPLE!!!”
an icon in the industry. LOVE HER! so silky smooth and application is flawless !! – Alicia S.
Soft Glam Eyeshadow Palette
A true Anastasia Beverly Hills bestseller, the Soft Glam Eyeshadow Palette is beloved for its mix of buttery mattes, gleaming shimmers, and ultra-blendable textures. The versatile colour story spans from everyday neutrals to sultry evening shades, making it a staple in countless makeup bags. It’s the palette you’ll reach for whether you’re creating a soft daytime look or full-on glam.
Our favourite 5* reviews
“Everlasting glam makeup”
I really love ABH eyeshadow formula, beautifully blended with only one swipe. I love the colour tone as well, as I could use for daily makeup, night out or even very special occasion. Totally worth the price – Insani Z.
“10/10”
Such beautiful colours and amazing pigment!! Blends really nicely!! – Tanisha
Anastasia Beverly Hills Brow Wiz
Ultra-fine and retractable, the Brow Wiz pencil is designed to mimic real brow hairs for a natural, hair-like finish. It’s loved in countless Anastasia Beverly Hills reviews for its ability to shape, define, and fill without ever looking harsh. The attached spoolie makes blending seamless, giving brows that soft, effortless look.
Our favourite 5* reviews
“All time favourite brow pencil”
This is by far the best eyebrow pencil I’ve ever tried and I’ve tried a lot! I love how precise and small the tip is which makes it easier to make smaller stokes to mimic natural hairs. It’s perfect for a quick fill in or a dramatic brow! I don’t use any other brow pencil now I’ve found this! – Sheridan
“Holy grail eyebrow product”
Best eyebrow pencil I have ever used, it’s my 4th time ordering this and I swear by it! – Yuvs
Cream Bronzer
Lightweight yet pigmented, the Anastasia Beverly Hills Cream Bronzer melts into the skin for a seamless, sun-kissed finish. The formula is buildable and easy to blend, so you can go from a subtle warmth to a sculpted contour without any patchiness. It’s perfect for adding dimension while keeping your complexion looking natural and radiant.
Our favourite 5* reviews
“love it”
this product is amazing, it doesn’t leave a heavy feeling on your face and the colour is so pigmented. a little goes a long way. it lasts all day and looks amazing – Lilly G
“My ride or die”
Love itttt, this was a repurchase after I ran out of my last one. The formula is so buttery and easy to blend. – Mia B.
Anastasia Beverly Hills Liquid Liner
For crisp, bold lines in one stroke, the Anastasia Beverly Hills Liquid Liner is a must-have. Its felt-tip applicator delivers smooth, even pigment without skipping or dragging, making it ideal for creating everything from sleek, subtle definition to dramatic winged looks. Plus, the long-wear formula resists smudging and fading.
Our favourite 5* reviews
“Great eyeliner worth the price”
Best eyeliner I’ve ever used, doesn’t crack, great shaped tip to do all sorts of style – Abby W.
“Lovely eyeliner”
Really lovely, nice dark strong black line, easy to control. The only liner I can draw wings with. – Rebecca D.
Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint
Blurring the line between makeup and skincare, the Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint provides light coverage with a fresh, dewy finish. The hydrating formula evens tone, smooths texture, and leaves skin looking naturally radiant. It’s perfect for no-makeup makeup days when you want your complexion to glow without feeling weighed down.
Our favourite 5* reviews
“Beautiful product”
Gorgeous product, great if you have dry skin. Looks very natural – Louise B.
“Impressed!!!”
Very nice. Soft as silk. Lovely texture. Colour is perfect. I’m nicely suprised – Michelle G.
Anastasia Beverly Hills Brow Freeze®
The Anastasia Beverly Hills Brow Freeze® is a clear, universal brow wax that delivers extreme hold to lock every hair into place. Whether you’re after fluffy, brushed-up brows or a sleek laminated effect, Brow Freeze® gives you total control without crunchiness or residue. It’s the go-to product for anyone chasing that polished, editorial brow look.
Our favourite 5* review
“One of the best eyebrow products”
Great brow wax for my eyebrows. Most effective I’ve come across for styling them! (Even better paired with the brow freeze brush) – Matt
“Go to brow gel”
This is hands down my favourite brow gel (and I’ve tried a few!), my brows are quite thick and don’t stick with most brow gels on the market, but this one works so well to hold my brows in place. – Steph G.
Anastasia Beverly Hills Mini Spice Palette
Packed with nine highly pigmented shades, the Anastasia Beverly Hills Mini Spice Palette combines fiery warm tones and rich metallics in a travel-friendly size. The smooth, blendable formula makes it easy to go from soft washes of colour to bold, dramatic eye looks. It’s compact enough to slip into your bag but versatile enough for endless makeup moments.
Our favourite 5* reviews
“Stunning palette”
This is probably my most favourite pallete ever have not stopped using it since I got it . The shimmers are amazing super sparkly for any one that’s a warm / neutral lover this pallete is for you It’s just such a beautiful pallete with great pigmentation and just so pretty highly recommend – Sonia K.
“WOW”
My favourite palette ever! The shades are stunning and I use this every day now and it’s so handy to bring anywhere! Beautiful 10/10 if you’re on the fence. GET IT!! You won’t regret! Best eyeshadows on the market – Steffanie E.
Anastasia Beverly Hills Cosmic Collection Lip Gloss
Part of the limited edition Cosmic Collection, this Anastasia Beverly Hills Lip Gloss brings high-shine impact with a comfortable, non-sticky feel. The formula glides on to deliver both colour and shimmer, making lips look fuller and more dimensional. Whether worn alone or over lipstick, it’s the ultimate finishing touch for a glam look.
Our favourite 5* reviews
“Sparkly & shiny”
Great colour with lots of sparkle – Diana K.
“Beautiful, subtle”
As all ABH lip glosses this has a nice consistency and high gloss finish. The colour is really pretty, the whole range is, they’re subtle shimmers with very fine glitter reflects. They can make nice additions to other colours or good to wear in the day on their own. I don’t get much longevity out of them, but that’s all glosses for me, they’re not worse than others and are better than many – Chloe B.
Anastasia Beverly Hills Magic Touch Concealer
High-coverage yet lightweight, the Anastasia Beverly Hills Magic Touch Concealer is designed to brighten, smooth, and blur in one swipe. The creamy formula blends easily without settling into fine lines, making it perfect for concealing under-eye darkness, redness, or blemishes. With its flexible wear and natural finish, it feels like second skin while still delivering serious coverage.
Our favourite 5* reviews
“Absolutley love it”
One of the best concealers I’ve tried in long time, can’t stop using it, I only purchased it because of Nikki tutorials she is the only one I trust when it comes to buying makeup, it’s more of a thick formula and I’ve tested it on the night out and it lasted through the dancing really well, my under eye area didn’t crease any more so I would recommend this to anyone to try it – krisW
“The best concealer ever?!”
I absolutely love this concealer! Amazing coverage without being cakey/thick! It feels lovely under the eyes and covers everything you need it too! Doesn’t crease at all! – Emily
