The world of Korean skincare is constantly evolving, delivering everything from skin-quenching Korean serums to exfoliating toners, all powered by traditional, natural ingredients. Among the rising stars, one brand stands out: ANUA. A favourite in Korea, ANUA simplifies skincare by focusing on what really matters – healthy skin and a feel-good approach to beauty. No Korean skincare routine is complete without ANUA, whether you’re chasing that glass-skin glow or just need a little extra TLC.
Joining the ranks of the best K-Beauty brands like Beauty of Joseon, AXIS-Y, Laneige, and mixsoon, ANUA is taking the industry by storm, flying off the shelves and flooding TikTok feeds everywhere. From their signature heartleaf-powered formulas to their best-selling products, here’s everything you need to know about this must-try K-Beauty brand.
Is ANUA a Good Brand?
Absolutely. ANUA’s philosophy is rooted in nurturing your overall well-being to achieve healthier, more vibrant skin. The brand’s hero ingredient, heartleaf, is the star of their viral Heartleaf 77% Soothing Toner, and it’s packed with soothing, anti-inflammatory properties that calm irritation and redness. With a minimalist approach, ANUA avoids unnecessary additives, ensuring their products deliver exactly what your skin needs without any fuss.
Sustainability is also at the core of everything ANUA does, from ethical ingredient sourcing to eco-friendly packaging. It’s skincare that’s as kind to the planet as it is to your complexion.
Is ANUA Skincare Natural & Cruelty-Free?
Yes! ANUA is proudly vegan and cruelty-free, using pure, natural ingredients like soothing heartleaf and hydrating birch extract. Their formulas are free from irritants, making plenty of ANUA products perfect for sensitive skin types. Plus, the brand is committed to sustainable practices throughout their manufacturing processes. Good for your skin and guilt-free? Sign us up.
Is ANUA Available in the UK?
Thankfully, yes! Since arriving in the UK, ANUA has become a go-to for skincare enthusiasts and beauty professionals alike. As one of the UK stockists, we’re proud to offer their sought-after range at BEAUTY BAY. Whether you’re looking to minimise pores, calm your complexion, or strengthen your skin barrier, ANUA has the perfect solution.
Keep scrolling for the best ANUA products to add to your routine—prepare to fall in love with your new skincare staples.
The Best ANUA Cleansers & Face Washes
ANUA’s cleansers and face washes combine gentle yet thorough formulas that effectively remove impurities and makeup while keeping your skin hydrated, balanced, and never stripped.
ANUA Heartleaf Pore Control Cleansing Oil
Best for: Oily & Combination Skin
Packed with 10,000ppm of heartleaf extract, this cleansing oil works to fight acne, remove blackheads and whiteheads, and clear makeup without clogging your pores. The moisturising blend of jojoba, grape seed, and macadamia seed oils keeps your skin hydrated and refreshed, without making your skin oily. Perfect for thoroughly cleaning your skin as the first step of your double cleanse.
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam
Best for: Sensitive Skin
This creamy cleanser combines ANUA’s patented Anti-Sebum P Complex with salicylic acid to deeply clean and gently exfoliate pores without irritation. With 3,000ppm of finely ground heartleaf powder and calming quercetin, it’s perfect for sensitive skin, leaving it clean, nourished, and soothed. A great way to deeply cleanse the skin without causing redness.
ANUA 8 Hyaluronic Acid Moisturizing Gentle Gel Cleanser
Best for: Dry & Sensitive Skin
This gentle gel cleanser delivers long-lasting hydration with eight types of hyaluronic acid and glycerin, keeping your skin plump and moisturised for up to 72 hours. Ceramides and ectoin help soothe irritation and protect the skin barrier, while squalane controls excess oil without stripping moisture. It’s perfect for a soft, dewy finish after every cleanse.
The Best ANUA Toners
Delivering soothing hydration, brightening, and barrier-strengthening benefits, ANUA toners feature lightweight, fast-absorbing textures that leave your skin refreshed and radiant after every use.
ANUA Heartleaf 77% Soothing Toner
Best for: Redness & Breakouts
A TikTok favourite, this Korean toner is a go-to for soothing redness, calming breakouts, and balancing oil levels without clogging pores. It combines heartleaf, panthenol, AHA-rich sugarcane, and centella asiatica to gently exfoliate, deeply hydrate, and strengthen your skin barrier. The perfect way to exfoliate skin, without aggravating it.
Best for: Dull, Oily & Sensitive Skin
Made with 70% rice water, this milky toner helps brighten skin, smooth texture, and lock in lasting moisture without feeling greasy. Niacinamide balances oil levels and boosts radiance, while ceramides strengthen your skin barrier to prevent moisture loss. Lightweight yet nourishing, it absorbs quickly, leaving skin soft, glowing, and perfectly prepped for serums and creams.
Best for: Sensitive, Acne-Prone & Redness-Prone Skin
These dual-sided toner pads gently exfoliate and calm skin in one swipe. The textured side, infused with PHA, helps unclog pores and smooth rough patches, while the soft side soothes with heartleaf and madecassoside to reduce redness and irritation. It’s ideal for quick, effective skincare at home or on the go.
Best for: Dull & Normal to Combination Skin
This hydrating toner brightens and refines skin with 77% fermented peach extract and BHA, gently exfoliating while deep-cleansing pores. Niacinamide boosts radiance, and hyaluronic acid with ceramides lock in moisture to protect and nourish your skin. Expect a glowing, glassy complexion without any stickiness.
The Best ANUA Exfoliants
As ANUA is all about gentle but effective skincare, you won’t be left with any of the dryness or irritation you might have experienced with traditional exfoliants. Just expect soft, glowy skin wins all round.
ANUA Heartleaf LHA Moisture Peeling Gel
Best for: Dull Complexion
This gentle exfoliant uses LHA (a mild salicylic acid derivative) to clear pores, remove dead skin cells, and control oil levels. Combined with heartleaf, it soothes and hydrates skin, leaving it smooth and irritation-free. Your skin will be left glowing after using this, a must-try.
ANUA Rice Enzyme Brightening Cleansing Powder
Best for: Dull & Oily Skin
This powder cleanser gently removes impurities while providing mild exfoliation without stripping moisture. Infused with rice extract and arbutin, it brightens and refines skin texture, helping fade dark spots and boost radiance. Ceramides support the skin barrier, leaving skin soft, clear, and hydrated. This one’s versatile, and can be used for daily cleansing or as a brightening wash-off mask.
The Best ANUA Serums
From brightening to hydrating, ANUA serums deliver powerful, targeted skincare benefits with lightweight, fast-absorbing formulas that nourish your skin without feeling heavy or greasy.
ANUA 7 Rice Ceramide Hydrating Barrier Serum
Best for: Dry, Dull & Combination Skin
Packed with seven types of rice extracts, this serum deeply hydrates, soothes redness, and brightens your complexion. Hyaluronic acid, panthenol, and ceramides strengthen your skin barrier while niacinamide and alpha-arbutin help regulate oil and fade dark spots. If plump, balanced, and glowing sounds like your thing, you’ll want this.
ANUA Niacinamide 10% TXA 4% Serum
Best for: Hyperpigmentation & Dull Skin
This lightweight serum combines 10% niacinamide and 4% tranexamic acid to fade dark spots and even out skin tone. With 2% arbutin and a vitamin C derivative, it prevents new pigmentation and brightens dull skin. Hyaluronic acid and ceramides lock in moisture, leaving skin nourished and glowing.
Best for: Dull, Uneven & Combination Skin
With 5% niacinamide and ANUA’s Peach Yoghurt complex, this lightweight pink serum gently exfoliates, evens skin tone, and boosts radiance. Betaine salicylate smooths texture, while probiotics help strengthen your skin’s defences. The result? A bright, dewy glow with every drop.
The Best ANUA Moisturisers & Creams
ANUA moisturisers and creams provide lasting hydration and soothing care with lightweight, nourishing formulas that protect and strengthen your skin.
ANUA Heartleaf 70% Daily Lotion
Best for: Acne-Prone Skin
This lightweight moisturiser hydrates every layer of your skin. Three types of hyaluronic acid work to penetrate the skin deeply with hydration, and help the skin to retain moisture. Anti-inflammatory and antimicrobial heartleaf helps prevent acne, clogged pores, and excess oil. Its watery texture absorbs quickly, leaving your skin silky smooth without any greasy residue—a great pick for a daytime cream.
ANUA Peach 77 Niacin Enriched Cream
Best for: Normal, Oily & Combination Skin
Formulated with 77% peach fruit extract, this gel-like cream brightens skin tone and boosts radiance while keeping skin hydrated all day. Collagen and adenosine smooth fine lines, and hyaluronic acid with ceramides strengthen the skin barrier. Lightweight and quick-absorbing, this cream’s here to wake up your morning routine.
ANUA Heartleaf Silky Moisture Suncream
Best for: Sensitive, Oily & Combination Skin
This lightweight SPF50+ PA++++ sunscreen offers powerful broad-spectrum protection while calming and hydrating the skin. With 30% heartleaf to soothe and panthenol to boost moisture, it keeps your skin fresh all day, without leaving any white cast or stickiness. Sebum-controlling ingredients help reduce shine and keep makeup in place, so your skin can stay sun-safe and looking its best.
