When it comes to hunting down the best eyeshadow palettes, there’s a lot to consider. Formula, finish, pigment payoff, longevity, blendability, shade range, and colour story all play a huge part in determining what truly earns a spot in your makeup bag. And because we’re just as beauty-obsessed as you are, we know exactly what you’re looking for.
That’s why our lineup of By BEAUTY BAY palettes are designed to answer the ultimate question: what is the best eyeshadow? From iconic colour schemes to pro-level textures, each one is crafted to perform, inspire, and deliver. So if you’re searching for the best By BEAUTY BAY palette, trust us – you’re in the right place.
All the By BEAUTY BAY palettes
We’ve done the most to create a palette for every vibe, with a full spectrum of colour stories from need-to-have neutrals to bold, brilliant blues, greens, reds, and everything in between. Whether you’re leaning into the bright, colourful trend of chaotic beauty or keeping things subtle and sophisticated, there’s a palette to match any mood (or makeup meltdown-turned-masterpiece). With foil-like shimmers, buttery velvet mattes, and the prettiest pearlescent powders, each shade delivers a serious punch of pigment that’s made for embracing creativity, maximalism, and full-on self-expression.
1. Neutral Colour Palette
Colour story: cool browns, greiges, purples, and soft pinks
Neutral brings you all the super-wearable, cool-toned hues in buttery matte and sparkling shimmer finishes you’d need to create dreamy day-to-night looks. Shades like ‘Pecan’ and ‘Iris’ can be used to add subtle definition for everyday glam, but also buffed and built up to a sultrier, smokier look for an afternoon affair.
Our favourite 5* review…
‘Such a nice palette’
Can we talk about how good beauty bays palettes are for the price? They’re large sleek design is so handy and I have like 5 of them and that’s it I literally don’t need anything else but those palettes, I love them so much and I cannot wait to get more!
Maria C.
2. Mini Charms Colour Palette
Colour story: celestial blues, cosmic pinks, ethereal golds, and glowing opalescent shimmers
Meet the mini palette that goes big on shine. The Mini Charms Palette is filled with nine star-inspired shimmer shades ranging from ethereal blues, cosmic pinks, and luminous golds that that melt onto the lids and catch the light from every angle. Swipe on the standout shade Milky Way, a bright white shimmer, to top any look off with instant sparkle. If you want a pocket-sized palette that delivers all the celestial energy, this is the one.
Sizes available: 9-pan
Our favourite 5* review…
‘Probably the best in its category’
I love how it shines, the texture is so buttery but makes it all day long! Perfect as a topper or just alone on the lid for an everyday style. Love it!
Alice N.
3. Midnight Colour Palette
Colour story: bold blues, rich indigos, hypnotic violets, and soft pinks
Déjà vu? Our bestelling Midnight Palette is back. It brings together 42 striking shades in deep blues, velvety purples, and soft pops of pink to help you create everything from subtle washes of colour to dramatic, after-dark looks. The standout shade, Queen, is a luminous royal blue shimmer that transforms any eye look with a single swipe. If bold, twilight-inspired tones are your thing, this palette delivers serious impact.
Sizes available: 42-pan
Our favourite 5* review…
‘Absolute perfection’
This palette is so aesthetically pleasing. Loving everything about this colour story and can’t wait to see what looks I create next ! Amazing formula
Peyton B.
4. FIERY 2.0 COLOUR PALETTE
Colour story: warm oranges, yellows, vibrant reds, and browns
If the assignment is ‘look hot’, Fiery 2.0 is the palette you pull out. It’s bursting with bold, velvety mattes like ‘Spice’ and ‘Turmeric’, which are the perfect transitional shades. Plus, bright, show-stopping shimmer finishes like ‘Honey’ that can be swiped on to bring golden hour vibes to any look.
Our favourite 5* review…
‘Very pigmented & colours look richer in person’
I was surprised by the size of this when it was delivered. This is great value for your money. Very pigmented & lovely neutral colours with a bit of spice and glitter. I am happy about this purchase.
Mercy B.
5. Botanical Colour Palette
Colour story: rejuvenating greens, molten neutrals, earthy browns
You loved the original, limited edition Botanical we launched in 2024, so we brought it back as a forever palette. Inspired by nature and the calming side of the natural world, it’s filled with metallic washes and shimmer finishes, along with gorgeous mattes. Our favourite shade is Vine – a stand out forest green with gold flecks.
Our favourite 5* review…
‘Forest Fairy!’
I have a handful of beauty bay palettes, love them all, but THIS IS A MASTERPIECE! I love how it isn’t a monochrome palette: pretty purples, peaches, neutrals and the coolest greens! This is everything I wanted from all the palettes I decided to skip. The color story makes me think of a forest fairy or elf or spring in a concrete city. Such a cool take on a spring palette. Great formula as usual
Chris us
6. Berries Colour Palette
Colour story: vivacious pinks, purples, and romantic reds
If ‘pretty in pink’ is more your vibe, Berries is the matte and shimmer eyeshadow palette for you. It showcases an array of iridescent shimmer and satin matte finishes in a bunch of fall-in-love shades and formulas so soft they basically blend themselves. Shades like ‘Alba’ will have you looking for any excuse to do a full beat.
Our favourite 5* review…
‘Insane pigment!’
The amount of pigment in these eyeshadows is insane! In some other products the only way to really pack colour is to use your finger, but with these eyeshadows even a blending brush will do the trick. The shimmers are also glittery enough, and their colours still come trough nicely. This (and the palettes in other colours) is my new everyday go-to eyeshadow palette!
Miika L.
7. Nude Colour Palette
Colour story: creamy beiges, rich browns, and cool-toned greys
Nude is the staple, natural eyeshadow palette that everyone needs in their collection. It strips it completely back to the basics with timeless browns, greys, creams, and gold hues in plush matte and twinkling shimmer finishes that really do let you flaunt what you’ve got. A non-negotiable must for creating anything from a barely-there glow to a sultry, smoky eye.
Our favourite 5* review…
‘Love love love’
Obsessed with this palette – perfect for dance show makeup with all the golds but also great for everyday with the lighter nudes 10/10 would purchase again! Arrived in good time and exactly as pictured
Isabelle H.
8. Rich Colour Palette
Colour story: plum purples, soft pinks, and warm browns
Indulgent and totally opulent, this palette just screams luxury. Perfect for day-to-night transitions, Rich boasts a selection of golden shimmers and silky mattes that’ll have people questioning whether you did your makeup yourself or had it done by an MUA. You can see why it’s one of our most popular palettes.
Sizes available: 42-pan, 16-pan, and 9-pan
Our favourite 5* review…
‘A makeup staple palette or make a statement palette’
Loveeeeee this palette, not been let down by a single shade- they’re so pigmented and blend like a dream omg. The colours look insane on my darker skin tone n help me serve looks all day every day – full glam or nah i always get flooded with compliments when i use this + these eyeshadows are always the last men standing after a night out so slay
Gooby. H.
9. Bright Colour Palette
Colour story: brilliant blues, rich purples, greens, radiant reds, bold pinks, and cool-toned greys
Bright colour enthusiasts will go crazy for this palette. It gives you a kaleidoscope of intense hues in deep, electric, cool, warm, and pastel tones for eye-catching rainbow looks. Explore and experiment with any one of its petal-soft matte and glistening shimmer finishes. You’re guaranteed to create an eyeshadow look that’s more iconic than the last.
Sizes available: 42-pan
Our favourite 5* review…
Your votes are in…
‘Splendid!’
This is the first time I’ve ever had a palette with all these colours and I’m loving it. I had searched high and low for a palette with all the regular colours and was elated to see it was offered by Beauty Bay! You really get a bang for your buck!
Chrissy C.
10. Bright Matte Colour Palette
Colour story: brilliant blues, rich purples, greens, radiant reds, bold pinks, and cool-toned greys
Meet the Bright palette’s matte partner in crime, Bright Matte. If your eyeshadow looks are normally on the matte side, this palette’s calling your name. It features all the lively and loveable shades of Bright but minus the shimmer, so you’re getting a palette full of creamy, blurring matte finishes. Be ready to stand out.
Sizes available: 42-pan
Our favourite 5* review…
‘Rainbow!’
Beautiful rainbow palette. The mattes are super pigmented and blend like a dream. The shimmers are outstanding quality, so so gorgeous and sparkly.
Sarah L.
11. Mini Charms Neutral Palette
Colour story: pearly creams, radiant golds, frosted pinks, icy lilacs
Craving some shimmer? Mini Charms Neutral is a nine-shade edit of radiant, multi-dimensional neutrals designed to take everyday glam to the next level. Inspired by our bestselling Neutral Palette, swipe on gleaming creams, soft lilacs, warm golds, and reflective pinks. Pearl, a warm pink shimmer with gold and silver flecks, steals the show with its high-shine, frosted finish. Small but mighty, it’s your shortcut to effortless, luxe luminosity.
Sizes available: 9-pan
Our favourite 5* review…
Out of this world
The shiniest, prettiest palette I’ve ever seen. The pictures don’t do it justice. All the shades have their own little micro glitter beautifulness ✨
Daniella B.
