When it comes to sourcing the best eyeshadow palettes, there are several things to keep in mind. Formula, finish, pigment, longevity, blendability, shade range, and colour scheme are all things to take into consideration – and since we’re just as beauty-obsessed as you are, we get it. We know what you’re into. And that’s exactly what inspired us to create our own range of By BEAUTY BAY eyeshadow palettes, AKA the best eyeshadow palettes of all time.
All the By BEAUTY BAY palettes
We’ve done the most to create a palette for each vibe. Featuring a full spectrum of palette colour stories, from need-to-have neutrals, to bold and brilliant, blues, greens, and reds, the formula options are endless. Whether it’s a foil-like shimmer, a buttery velvet matte, or the prettiest pearlescent powders – these eyeshadows pack a punch of pigment.
1. Neutral Colour Palette
Colour story: cool browns, greiges, purples, and soft pinks
Neutral brings you all the super-wearable, cool-toned hues in buttery matte and sparkling shimmer finishes you’d need to create dreamy day-to-night looks. Shades like ‘Pecan’ and ‘Iris’ can be used to add subtle definition for everyday glam, but also buffed and built up to a sultrier, smokier look for an afternoon affair.
Our favourite 5* review…
‘Such a nice palette’
Can we talk about how good beauty bays palettes are for the price? They’re large sleek design is so handy and I have like 5 of them and that’s it I literally don’t need anything else but those palettes, I love them so much and I cannot wait to get more!
Maria C.
2. FIERY 2.0 COLOUR PALETTE
Colour story: warm oranges, yellows, vibrant reds, and browns
If the assignment is ‘look hot’, Fiery 2.0 is the palette you pull out. It’s bursting with bold, velvety mattes like ‘Spice’ and ‘Turmeric’, which are the perfect transitional shades. Plus, bright, show-stopping shimmer finishes like ‘Honey’ that can be swiped on to bring golden hour vibes to any look.
Our favourite 5* review…
‘Very pigmented & colours look richer in person’
I was surprised by the size of this when it was delivered. This is great value for your money. Very pigmented & lovely neutral colours with a bit of spice and glitter. I am happy about this purchase.
Mercy B.
3. Botanical Colour Palette
Colour story: rejuvenating greens, molten neutrals, earthy browns
You loved the original, limited edition Botanical we launched in 2024, so we brought it back as a forever palette. Inspired by nature and the calming side of the natural world, it’s filled with metallic washes and shimmer finishes, along with gorgeous mattes. Our favourite shade is Vine – a stand out forest green with gold flecks.
Our favourite 5* review…
‘Forest Fairy!’
I have a handful of beauty bay palettes, love them all, but THIS IS A MASTERPIECE! I love how it isn’t a monochrome palette: pretty purples, peaches, neutrals and the coolest greens! This is everything I wanted from all the palettes I decided to skip. The color story makes me think of a forest fairy or elf or spring in a concrete city. Such a cool take on a spring palette. Great formula as usual
Chris us
4. Berries Colour Palette
Colour story: vivacious pinks, purples, and romantic reds
If ‘pretty in pink’ is more your vibe, Berries is the matte and shimmer eyeshadow palette for you. It showcases an array of iridescent shimmer and satin matte finishes in a bunch of fall-in-love shades and formulas so soft they basically blend themselves. Shades like ‘Alba’ will have you looking for any excuse to do a full beat.
Our favourite 5* review…
‘Insane pigment!’
The amount of pigment in these eyeshadows is insane! In some other products the only way to really pack colour is to use your finger, but with these eyeshadows even a blending brush will do the trick. The shimmers are also glittery enough, and their colours still come trough nicely. This (and the palettes in other colours) is my new everyday go-to eyeshadow palette!
Miika L.
5. Nude Colour Palette
Colour story: creamy beiges, rich browns, and cool-toned greys
Nude is the staple, natural eyeshadow palette that everyone needs in their collection. It strips it completely back to the basics with timeless browns, greys, creams, and gold hues in plush matte and twinkling shimmer finishes that really do let you flaunt what you’ve got. A non-negotiable must for creating anything from a barely-there glow to a sultry, smoky eye.
Our favourite 5* review…
‘Love love love’
Obsessed with this palette – perfect for dance show makeup with all the golds but also great for everyday with the lighter nudes 10/10 would purchase again! Arrived in good time and exactly as pictured
Isabelle H.
6. Rich Colour Palette
Colour story: plum purples, soft pinks, and warm browns
Indulgent and totally opulent, this palette just screams luxury. Perfect for day-to-night transitions, Rich boasts a selection of golden shimmers and silky mattes that’ll have people questioning whether you did your makeup yourself or had it done by an MUA. You can see why it’s one of our most popular palettes.
Sizes available: 42-pan, 16-pan, and 9-pan
Our favourite 5* review…
‘A makeup staple palette or make a statement palette’
Loveeeeee this palette, not been let down by a single shade- they’re so pigmented and blend like a dream omg. The colours look insane on my darker skin tone n help me serve looks all day every day – full glam or nah i always get flooded with compliments when i use this + these eyeshadows are always the last men standing after a night out so slay
Gooby. H.
7. Bright Colour Palette
Colour story: brilliant blues, rich purples, greens, radiant reds, bold pinks, and cool-toned greys
Bright colour enthusiasts will go crazy for this palette. It gives you a kaleidoscope of intense hues in deep, electric, cool, warm, and pastel tones for eye-catching rainbow looks. Explore and experiment with any one of its petal-soft matte and glistening shimmer finishes. You’re guaranteed to create an eyeshadow look that’s more iconic than the last.
Sizes available: 42-pan
Our favourite 5* review…
Your votes are in…
‘Splendid!’
This is the first time I’ve ever had a palette with all these colours and I’m loving it. I had searched high and low for a palette with all the regular colours and was elated to see it was offered by Beauty Bay! You really get a bang for your buck!
Chrissy C.
8. Bright Matte Colour Palette
Colour story: brilliant blues, rich purples, greens, radiant reds, bold pinks, and cool-toned greys
Meet the Bright palette’s matte partner in crime, Bright Matte. If your eyeshadow looks are normally on the matte side, this palette’s calling your name. It features all the lively and loveable shades of Bright but minus the shimmer, so you’re getting a palette full of creamy, blurring matte finishes. Be ready to stand out.
Sizes available: 42-pan
Our favourite 5* review…
‘Rainbow!’
Beautiful rainbow palette. The mattes are super pigmented and blend like a dream. The shimmers are outstanding quality, so so gorgeous and sparkly.
Sarah L.
