The Best Beauty Of Joseon Products

Every so often a skincare brand comes along that becomes an instant hit in the beauty world, beloved by beauty editors and influencers alike – and with its sleek packaging, innovative formulas, and TikTok-famous products, Beauty of Joseon is fast becoming one of the most popular Korean skincare brands in the UK. Hailing from South Korea, Beauty of Joseon is inspired by the women of the Joseon Dynasty who advocated a skincare-first approach to beauty. The brand uses ‘hanbang’ (traditional Korean medicine) ingredients such as ginseng and rice, and creates products that are both effective and also gentle for skin.

If you’re shopping Beauty of Joseon for the first time, you might be finding it hard to find the best Beauty of Joseon products for you. From the bestselling Sun Relief sunscreen to the iconic Apricot Blossom Peeling Gel, scroll down to discover your new K-beauty faves.

If you spend any time on skincare TikTok then you’ve probably already been introduced to Beauty of Joseon’s sunscreen – it’s their bestselling product. As well as providing SPF50 protection, it has a richly moisturising formula that instantly softens and nourishes dry and dehydrated skin, while working to strengthen the skin barrier throughout the day. It’s enriched with a blend of 30% rice water, which works to brighten and soothe skin, so it’s a great sunscreen choice for all skin types.

It’s easy to see why this product is so popular – it’s so innovative. Utilising the power of enzymes in order to gently exfoliate skin, the gel is massaged onto dry skin in small circles until small balls of dead skin start to form. Unlike scrubs (which can too abrasive) and acids (which may irritate skin) this is a sensitive skin-approved exfoliation technique, which results in smoother, softer, and brighter skin. 

Utilising rice bran and grain extracts, this soft balm cleanser gently melts ways sunscreen, excess sebum, impurities, and makeup – including mascara and eyeliner. Plus, it works to nourish and moisturise skin in the process, so skin is never left feeling tight or dry.

Formulated to target hyperpigmentation and uneven skin, this serum combines the brightening and evening benefits of rice bran water and alpha arbutin. Rice bran water is rich in amino acids and minerals, so helps to moisturise and brighten skin, while alpha arbutin inhibits tyrosinase activity, so limits the amount of melanin that your skin produces.

Ginseng is a key ingredient within Korean history, renowned for its benefits for skin health. The rich saponin derived from ginseng helps to quickly and deepy hydrate skin, which makes this essence a great addition to your skincare routine if you have dry, dull, or dehydrated skin. In addition, the formula is boosted with niacinamide (to control oil production) and glycerin (another powerful hydrator) – combined, skin is left clear, calm, and even.

Dynasty Cream was the very first product launched by Beauty of Joseon, and remains one of the brand’s most popular products. Suitable for all skin types, the multitasking formula is packed with powerful ingredients like rice bran water, ginseng, squalane, and niacnamide. It has a dense and creamy texture which leaves skin looking immediately healthy and hydrated, while helping to deeply moisturise and nourish skin in the long term, too.

If you prefer a cleansing oil to a cleansing balm then you’ll love this product – it has a very light and silky texture. The formula cleverly combines the benefits of traditional oil cleansing (soybean oil is used to dissolve dirt and makeup residue) with micellar cleansing technology. Micelles are composed of water and oil, so they attract and absorb all kinds of residue like a magnet, ensuring skin is left deeply cleansed.

The delicate eye area is one of the first to show signs of skin-aging – the loss of protein as we age leads to a decrease in collagen and elasticity, which results in wrinkles. This eye serum is designed to target those wrinkles, combining the benefits of ginseng extract with retinal. Combined, the two help to reduce the appearance of existing lines by plumping skin with moisture and triggering collagen production.

Specifically formulated with oily skin in mind, this lightweight gel moisturiser helps to correct the imbalance caused when dehydrated skin overcompensates by producing more oil. It’s packed with hydrating ingredients, but the hero ingredient, red bean extract, works to absorb excess sebum and improve skin healthy and elasticity – so you don’t have to worry about greasy skin or clogged pores. What’s more, the weightless texture absorbs instantly and without leaving a trace of residue on the skin.