6 Beauty Products That Broke The Internet In 2018

This year there were several new products on the beauty scene that sold out pretty much as soon as they hit the internet. They’ve been everywhere, so unless you’ve been living under a rock for the majority of 2018, you’ll have heard of them.

Here at BEAUTY BAY, we take the views of the online beauty community very seriously. We know that for a product to rise to the top, it must deliver serious results and be universally suitable. We’ve rounded up a few of the best that did just that. These are six of the most talked about beauty products from 2018.

Makeup Revolution Conceal & Define

A Makeup Revolution Conceal & Define is sold every five seconds around the world, and with good reason. With a killer price point and a weightless, full coverage formula that refuses to settle into fine lines, this high-quality concealer continues to hold its own in the online beauty world.

Anastasia Beverly Hills Norvina Palette

The latest launch from Anastasia Beverly Hills is guaranteed to cause a stir, and the ABH Norvina Palette was no different. Made up of pink, purple, golden and neutral mattes and shimmers, this luxurious ABH drop didn’t disappoint.  The internet loved it, and we can totally see why.

The Ordinary Hyaluronic Acid

The internet also couldn’t get enough of The Ordinary Hyaluronic Acid. Easily absorbing into the skin, this simple formula rehydrates, plumps and smooths to leave the complexion softer and healthier than before. Come on, it was never not going to be a sell-out.  

Wet N Wild Photo Focus Foundation

If, like us, you stalk beauty bloggers like it’s your job, then you’re likely to have seen Wet N Wild Photo Focus Foundation before. Receiving rave reviews online and selling out in record time, this skin-perfecting, matte foundation turned out to be a 2018 makeup bag staple.

Jeffree Star Liquid Frosts

Everyone knows that the Jeffree Star Skin Frosts are the holy grail of highlighter, so when he announced that he’d be releasing the Jeffree Star Liquid Frosts earlier this year, the online beauty community was shook. Thousands waited (virtually) in line to get their hands on these metallic liquid highlighters, and they certainly weren’t disappointed with the results. Jeffree, you outdid yourself.

Anastasia Beverly Hills Amrezy Highlighter

There are very few things as exciting as an ABH launch and, as expected, the Amrezy Highlighter quickly became a viral sensation. After selling out, ABH announced the return of the limited-edition highlighter in November, rousing beauty obsessives all over the world. Ultra-smooth and effortlessly buildable to deliver an illuminating golden glow? It’s not hard to see why.