10 New Products BEAUTY BAY Staff Tried & Loved in September

Working at BEAUTY BAY has its many perks and that includes getting to try out all the latest and greatest in beauty. This month, we’ve been trying out some of the latest new brands to drop in our ‘New In’ section, so we thought we’d share our favourites with you. Whatever you’re into, chances are we’ve tried it out and are thoroughly obsessed.  

From a bright yellow hair-dye to a superstar SPF, keep scrolling to see this month’s staff-approved faves and find your latest obsession. 

Good Dye Young Semi Perm Hair Colour Steal My Sunshine

“Growing up in the era of Myspace it will come as no shock that I am in fact a huge Paramore stan, so when I found out we were launching Hayley’s brand I was shook. I jumped at the chance to try Good Dye Young and immediately decided on the colour Steal My Sunshine. Miss Williams said PIGMENT and she did not come to play. My hair was already pre-lightened so the colouring process was a dream and the squeeze tube made it so easy to apply as you have full control. 100% confirmed as my ultimate colour brand and I can’t wait to try out the range of shades!” 

Lee, Influencer & Partnerships Assistant 

Superfluid Hydrating Body Oil

“Dry skin has always been an issue for me. Finding a body moisturiser that is hydrating enough is an ongoing quest, so I was excited to try out the Superfluid So Far So Smooth Hydrating Body Oil and see if it was up to the test! First off, the formula is super lightweight and absorbs into my skin instantly, and without leaving a greasy residue which has been perfect for my speedy morning routine. My skin feels so smooth after applying and the mix of hemp, almond, jojoba and blueberry oils smell great too which is a bonus. Overall, a fab addition to my daily skincare regime!” 

Jasmine, Digital Merchandiser 

Bliss Blockstar SPF30 Invisible Daily Sunscreen

“I wear SPF day cream religiously so was excited to try Bliss Block Star – and I wasn’t disappointed! The lotion smells lovely and has a lightweight texture that glides smoothly over the skin and works perfectly as a primer under foundation. I have combination skin and an oily T-zone but it didn’t block my pores or leave my face feeling greasy. Safe to say I’ve found my new SPF BBF!” 

Lucy, Digital Publisher 

ZOEVA Peeling Mask

“I was a little sceptical about the ZOEVA Peel Mask at first because it is such a strange texture for a peel! When you first put it on it does feel thicker and quite grainy compared to other peeling masks I’ve used before. However, after leaving on for three minutes as instructed, massaging into the skin and rinsing off, the results were amazing! My skin felt so soft and refreshed, without being too tight or dry, which I have experienced with other peels in the past. It has a variety of ingredients to help your skin out along the way, like niacinamide and coconut fruit extract, making it the perfect hydrating peel. I’d recommend this if you want a gentler style peel for regular use.” 

Ellie, Social Media Manager 

Mitchell Blursh Bronzer Shady Business

“Unless you’ve been living under a rock, you will have heard of the Made By Mitchell Blursh, and when they brought out a bunch of bronzer shades, I knew I had to get my hands on one! At first I was a little sceptical about using a liquid bronzer, as they can have a reputation of being patchy and creating a muddy mess. But I was so surprised. It genuinely blends like a dream from a creamy consistency into a powder finish, with no patches in sight. Plus, it’s completely buildable, with each layer just becoming more pigmented and blending seamlessly together. BRB, need to try some more shades!!!” 

Ashleigh, Content Assistant 

wet n wild Proline Felt Tip Liner

“I’ve been on the hunt for a new liner and with how affordable the Wet n Wild Proline Felt Tip Liner is I had to try it out! I love how pigmented this eyeliner is and the applicator tip glides on smoothly to create a flawless winged look. It also has great staying power – I wear it all day and it stays perfectly in place. Not only is this eyeliner super affordable if you’re ballin’ on a budget but it’ll give you a gorgey eye look for any occasion.” 

Amber, Influencer & Partnerships Executive 

By BEAUTY BAY Face Roller

“Face trainers > personal trainers. I’ve had my eye on a face roller since they first flew onto the scene a few years back, they seemed way too boujee for me and my pockets – so I was dying to try the new By BEAUTY BAY Face Roller. The face is one of the most common places to hold tension, so I found this tool amazing at relieving any built up stress around my jaw area. The Face Roller has a similar effect to a jade roller or gua sha however its not as intense/invasive on the face, it has quite a soft touch whilst feeling very therapeutic after a long day! Would definitely recommend to add a little bit of *spice* to your beauty routine.” 

Rochelle, Social Media Executive 

florence by mills What’s My Line? Eyeliner

“If, like me, you’ve been searching for the perfect eyeliner, you can call off the search because I’ve found it. florence by mills’ What’s My Line? Eyeliner is the ultimate eyeliner; not only because it’s super creamy, super pigmented, and super long-lasting (I have the receipts to prove), but it also has an easy-grip component that makes the dread application one million times easier. Trust me, this is the eyeliner that will help all novices feel (and look) like a pro.” 

Olivia, Content Executive 

Superfluid Cooler Eye Gel

Superfluid’s Cooler Eye Gel is what I’ve been reaching for every morning and night after a few busy weeks with less sleep than I can function on. It helps me look semi-alive in the mornings, refreshing my bags and lessening the severity of my dark circles. It has an instant cooling effect which automatically makes me look and feel more awake when inside I’m desperate for another hour (or four) in bed.” 

Chloe, Influencers & PR Manager 

Mitchell Blursh in Peach Sugar

“Liquid and cream blush products have been trending for what seems like the majority of 2021 and the Made By Mitchell Blursh is the product you need in your makeup bag. Formulas I have tried in the past tend to separate on the skin when used on top of foundation, but the Blursh was formulated to be layered both underneath or on top of your base of choice. It dries to a powder finish but still remains glowy due to the finely milled shimmer that really gives a radiant finish and blurring effect. The pigment lasts all day and can be used multiple way,s including on the lips, on bare skin for a more natural flush, or build up for full glam! A little goes such a long way too!” 

Imogen, Senior Brand & Partnerships Executive