Could your hair use a bit of TLC? Maybe you’re experiencing dry ends or frizz, or your curls and colour and looking a little lacklustre? Shampoo and conditioner aside, adding a hair mask into your haircare routine is a great way to target your specific hair type and concerns – especially if they include things like frizz, brittle texture, breakage, and lack of volume.
Scroll down to discover the Haircare By BEAUTY BAY hair masks – hardworking treatments that will help to boost, repair, and protect your hair.
Haircare By BEAUTY BAY Colour Protect Mask
Best for: Colour-treated and sun damaged hair
Helps to: Preserve colour richness, protect hair radiance and overexposed hair, improve shine and nourish.
Key ingredients: UV filters (protect your colour) and quinoa protein (protects, nourishes, improves shine and extends the life of your colour).
Beauty editor’s verdict: “If you have coloured hair you know just how much your hair texture changes, especially in the weeks immediately following your colour change. I always advise people to switch up their hair products to ones specifically targeting coloured hair – that way, you don’t have to worry about colour fade. This mask is great for maintaining and boosting that post-salon freshness and also helps to soften your hair texture so it still feels and looks healthy.”
Haircare By BEAUTY BAY Curl + Define Mask
Best for: Wavy, curly, and textured hair.
Helps to: Hold curls, control volume, smooth frizziness, protect from humidity, and reduce breakage.
Key ingredients: Castor oil (increases shine and strengthens strands) and shea butter (adds moisture and softens texture).
Beauty editor’s verdict: “This has a light texture which is perfect for curly hair – anything too rich and heavy will weigh curls down. Despite this, the formula is still super nourishing, so it’s perfect for hair that craves a moisture boost.”
By BEAUTY BAY Ultra Hydrate Mask
Best for: Dry, dehydrated, and brittle hair
Helps to: Reduce damage, prevent split ends, smooth frizziness, and protect against breakage
Key ingredients: Hyaluronic acid (adds volume and reduces frizz) and meadowfoam seed oil (locks in moisture and prevents tangling).
Beauty editor’s verdict: “Hyaluronic acid is one of my favourite skincare ingredients, and it’s just as effective in your haircare routine too. I like to use this weekly as an overnight treatment to smooth, hydrate, and add shine while I sleep. This sounds like a faff, but the glossy, soft hair I have by the time I’ve shampooed it out and blow-dried is well worth the effort.”
By BEAUTY BAY Repair + Strengthen Mask
Best for: Damaged, coloured, and chemically-treated hair
Helps to: Deeply condition, reverse signs of damage, restore bonds, and protect against breakage
Key ingredients: Vegan keratin (increases hydration and smooths frizz) and coconut oil (targets dry hair and scalp).
Beauty editor’s verdict: “This fast-acting treatment is amazing for dialing up shine and replenishing lost moisture. If you find that your hair texture noticeably changes after a colour appointment or because you’re a little too reliant on your heat tools, you’ll love that this delivers instantly gratifying results. It’s also great for giving hair an added boost between treatments.”