The Best By BEAUTY BAY Skincare, Haircare, and Makeup, According To You

If you’re an OG By BEAUTY BAY fan, you’ll remember the days when the entire range consisted of (outstanding) eyeshadow palettes. But since the brand launched in 2017, we’ve been very busy creating everything from lipsticks and brow products to moisturisers and face masks to haircare and pillowcases. And if we do say so ourselves, we’ve done a pretty good job, and your reviews back us up on that. 

But if you’ve ever wondered what the very best skincare, haircare, and makeup products (and everything in between) are, then you’re in the right place. Keep scrolling to meet the crème of the crop of By BEAUTY BAY’s extensive beauty portfolio. 

MAKEUP

FIERY 2.0 42 COLOUR PALETTE

“AMAZING”

Amazing, BEAUTY BAY never disappoints when it comes to eyeshadow pallets.

Georgia

“IF YOU HAVEN’T ALREADY ORDER THIS BEAUTY!!!!”

This pallet is super pigmented!!!!!!! OUTSTANDING!

Jojo

“I HAVE BEEN LIVING IN THIS PALETTE I NOW PAY RENT”

Right, ok.. beauty bay is and always will be doing it for me. I have always and will continue to recommend to my students! Blends perfectly and so affordable which is extremely appreciated

GLAMBYSHAUNA

NUDE MATTE LIPSTICK QUAD

“THEY’RE CUTE”

I like them! I have a medium-tan skin tone and they’re super wearable. It surprised me because while I was applying the lipsticks it felt like nothing was coming off onto my lips but when I looked in the mirror the colors were super opaque!

Mamacita

“BEST MATTE LIPSTICK I HAVE EVER TRIED!”

These lipsticks are the most perfect formula I’ve ever used! I love a clean matte finish, and these give you just that without drying out your lips. The formula is not transfer proof, but it is long wearing and pairs beautifully with multiple lip liners. It’s also great with a touch of gloss on top. My favorite shade is Freckle. It is literally the most incredible nude lipstick and I never want to be without it!

Melanie T

“BEAUTIFUL NUDES”

This was my first beauty bay purchase but Mikayla from TikTok made a compelling case. The shades are hyper pigmented even though they are nudes. The are creamy to apply but appear matte. Staying power is good and the smell is neutral enough to tolerate

GailGrey

BRIGHT MATTE 42 COLOUR PALETTE

“A MUST-HAVE STAPLE FOR EVERY MAKE UP ENTHUSIAST”

Love this! So pigmented, easy to blend and ample choice of colours. So easy to be creative with this with very little skill needed. Sad I didnt get this sooner. Must buy

Courtney

“GREAT PALLET, FAB COLOURS AND PIGMENT”

Beautiful colours, bought mainly because I wanted some pretty pastel matte pinks which I’ve struggled with any other brand. The colours are great, there’s a little kickback and very minimal fallout but the colour pay off is better than expected, super pigmented, I had used the white BB primer and the colours really popped.

Clare

“EXCELLENT”

These eyeshadows are incredible. They’re highly pigmented when applied with a primer, and the fallout is not unusual in shadows with this much pigment. It helps me to achieve the dramatic looks I need for costumes, but is far higher quality than any costume makeup. It’s a great step above drugstore makeup, and the price for 42 shades is outstanding.

Malachi

NUDE 42 COLOUR PALETTE

“EYESHADOW PALETTE”

Absolutely love this eyeshadow palette. The shades are beautiful and blend well together. Its great that it has a mirror too.

Foxystarshine

“STUNNING 42 SHADE NUDE PALETTE”

I absolutely love this palette 42 shades of nudes. A fantastic day to day palette with every shade you could want, I love Beautybay’s products and formula for all their products, I have nearly every single palette so far by Beautybay I really do love the brands Quality and fantastic price x

Angelbeautybyemma83

“EXCELLENT”

I saw this pallet being used by a makeup artist at a wedding and thought I had to find it and try it. I have to say I was not disappointed! The choice of colours is beautiful and the pigmentation is amazing. The colours are also very easy to blend. If you don’t already have this pallet in your life trust. l me when i say you need it!! I am also a makeup artist so I now also have one not only for myself but also in my professional kit, I have also ordered some for Christmas presents

POWDER BLUSHER

“GREAT BLUSH, VERY PIGMENTED”

I love this blush it’s the perfect coral colour I wanted for summer, just be aware it is very pigmented so don’t go to heavy handed with it unless that’s the look you’re going for!

Amber

“SLAY, BEAUTY BAY!”

Generally cannot fault any of Beauty Bay’s powder products. This blush is pigmented, a little goes a long way, and Coral is a classic shade that works well with most looks. Can’t fault it – go get it!

Frances

“LOVE IT!!!”

Love this blusher I already have 3 colours. They stay on all day and the texture is perfect for oily skin, spreads on easily and isn’t blotchy.

Zahra

BROW DUO

“GREAT!”

Love this set, the pencil is thin enough to mimic individual hairs and the gel keeps my brows in place all day.

CJAY

“BEST BROW DUO I HAVE USED”

The pencil is so soft and easy to blend out. With the brow gel, my brows look natural and last all day.

Jess

“AMAZING”

I’ve tried is many different brow things, this is amazing! My new favourite.

Jasmine

SKINCARE

VITAMIN C BRIGHTENING CLEANSING GEL WITH VITAMIN C AND NIACINAMIDE

“LEAVES SKIN FEELING CLEAN AND FRESH”

Really nice gel-like consistency which leaves face feeling clear and clean. I have quite sensitive skin and this didn’t dry it out. It left it feeling bright and hydrated but free of excess oil. It also doesn’t have a strong fragrance which is a bonus for me!

Zoe17

“CALMING”

I love this gel cleanser, especially in this heat, I have quite sensitive skin so I was worried this would cause a flare up, quite the opposite actually, I found it sooths hot burnt skin all the while cleaning and giving my skin a beautiful healthy glow.

Ellieb123

“LOVE IT!”

I tend to always have Vitamin C in my skincare routine as it brightens my skin and this face wash does exactly that! I use it everyday morning when I wake up, followed by a toner and SPF. It leaves my skin feeling clean and looking bright and glows.

Alisha786

BY BEAUTY BAY BUTTER CUP CLEANSING BALM WITH OAT LIPID AND CHAMOMILE

“LOVELY”

This cleansing balm is lovely. There’s a lot of similar products to this out there now and it’s my go to for removing make up. Balms are so much better for getting rid of every trace of make up quickly. You just use a tiny bit and your make up disappears. Some balms I’ve used in the past leave your skin oily but this one doesn’t. The only bit I’m not too keen on is the scent. I’m not too keen on the herbal eucalyptus-y scent and prefer something a bit milder. It doesn’t stop me enjoying the product though.

Catherine

“SERIOUSLY JUST BUY IT!”

I won’t use anything else. On it’s own or part of a double cleanse it makes me skin feel so clean but calm and nourished at the same time. I LOVE IT.

HBur

“MELTS MAKEUP AWAY LIKE A DREAM 10/10”

This works so well at melting you makeup away whilst being really gentle. It’s not fragranced so I can imagine it’d be suitable for sensitive skin – I have quite sensitive eyes and haven’t had any issues with getting usually stubborn eye makeup off. It comes with a muslin cloth which is great but I like to use Beauty Bays reusable pads for my eyes to be extra gentle. I’d say it works jut as well as the high end cleansing balms so for this price I’m soo impressed! I’ll definitely buy again 🙂

Emily

THIRST CLASS RICH MOISTURISER WITH OATMEAL AND OAT LIPID

“IF YOU HAVE SENSITIVE SKIN… PLEASE TRY THIS!”

this is now my 3rd time buying this product and i don’t think i’ll ever abandon it. it’s so gentle and has really helped my sensitive skin barrier repair, it does not irritate me at all and instead feels so soothing and like my skin is getting exactly what it needs. it smells really nice too without being scented – which im also rly grateful for bc i hate when brands add a bunch of irritants to a product fir sensitive skin only for the purpose of making it smell “good” ! the texture is really creamy like a pudding but not extremely thick either, and you don’t need a lot because a little goes a long way. overall i just really love this and i hope they never discontinue it bc it’s such a godsend for me.

Juls

“BEST FOR ECZEMA PRONE SKIN”

Favourite Moisturiser, so rare I repeat buy but this one sorted out my eczema! It absorbs into skin and doesn’t feel like it sits on top. My boyfriend is now pinching it too.

Frankie

“SOFT, HYDRATED SKIN”

Love this moisturiser, leaves skin soft and hydrated, only a small amount is needed, works well on it own or with a skin hit added to it, i have sensitive skin and its not caused any problems, or caused any blocked pore problems, i have repurchased and definitely will buy again,

Smudge

SOOTHE PASTE BLEMISH TREATMENT WITH SALICYLIC ACID AND PREBIOTIC

“FOREVER REPURCHASED”

I will never be without this in my routine. It’s amazing for all types of breakouts. I dot it onto each spot at night time after my moisturiser has absorbed and by morning the spots are gone.

Grace

“I CANNOT LOVE THIS ANYMORE THAN I DO!”

This is an absolute win!! I’ve battled acne for a year and I’ve tried everything… I mean everything! Even doctors stuff didn’t work. But this is a game changer, I pop a tiny bit on my spots at night after cleansing, let it dry, finish my usual skin care routine and by the morning, they’re practically gone. Spots appear less red, less painful, heal much faster too. I just wish it was in a bigger tube! Excellent price considering what I’ve spent on so called miracle acne treatments.

Emily

“AMAZING FOR A QUICK FIX”

Omg this stuff is amazing! I have been suffering with acne and black heads all over my face for months and after only 4 days of using this my acne is clearing up massively! I have tried everything and moist products dried out my skin. I will have to wait and see if this continues to work long term but so far I’m really happy. One critic is we need bigger tubes, as I have acne almost everywhere on my face I’ve already used half the tube in those 4 days, but I will be purchasing more

Jennifer

SKINHIT SOOTHING SERUM WITH NIACINAMIDE AND COPPER

“BEST NIACINAMIDE SERUM”

I have really oily skin and have been using a niacinamide serum for a while now, honestly this is the best I’ve tried to date. The serum is a strange blue colour but goes on transparent and sits nicely under make up (leave it to dry for a minute before you apply anything over i). It helps control my oils and clears up any breakout I have in a few days.

Jenc

“THE BEST”

This product has saved my skin! I tried everything to get rid of these little pimples I have had on my forehead for years and nothing seemed to make a difference. However, I got Caroline Hiron’s books, Skincare and it stated how niacinamide is the ingredient to look for to help with this. I have tried lots of different type of niacinamide products, but this one if the one that works best for me. It is amazing!

Emma

“BEST SERUM I’VE USED”

I bought this initially when it first launched around a couple of years ago. Previously I had never used serums in my skincare routine and wanted to include them, and the low price of this one made me try it. I really enjoyed it and decided to change to a different one by the Inkey List and I wish I never had! Made my skin breakout so badly and did nothing for my pores! Switched back to this Beauty Bay one and my pores cleared out, their appliance reduced especially around my t-zone, and no breakouts at all. Will be using this one for as long as I can, brilliant product and at such a great price!

RLLouise

HYDRATING OVERNIGHT MOISTURE BALM WITH HYALURONIC ACID AND POLYGLUTAMIC ACID

“WHAT THE HECKKK”

Such an interesting product, I wasn’t expecting it to become so liquidy, but it does what I was looking for – try it with the resuable undereye patches, you’ll feel amazing; a little goes a long way, but if you find you’ve used too much just pop it on your cuticles

Elizabeth

“INCREDIBLE”

I love how unique and different this product is, it’s so refreshing to see something new in the skincare world at the moment – I’m tired of seeing dupes of the same products. It’s a thick balm which melts into an oily formula on the skin. It’s great for slugging, as the final layer to seal in moisture in the evening, and I also like to apply it to any dry or sensitive patches of skin I get e.g. near my nose. I just wish the tube was bigger!

Grace

“GREAT FOR MY SKIN!”

I have very sensitive, dry skin and a rosacea flareup at the moment, and I applied this balm in the areas where my skin feels dehydrated the most and works like magic (not on the area affected by the rosacea flareup tho!!!). It’s not a product to use allover your face or on a daily basis, only in specific areas where your skin needs a little help.

MariaPiaS

HAIRCARE

ULTIMATE REPAIRING STARTER KIT

“GIRLY”

Great kit made my daughter very happy on her 15 th birthday with this present she’s tried the product and loved them made her feel very special and pampered

Girly

“AMAZING SET OF PRODUCTS!”

Amazing set. Literally every product you could think of for the complete package.

Sarita

“RUN, DON’T WALK!”

Amazing products and this kit has saved me a fortune in replacing the Olaplex products I was using before. Such good value and it actually does make a difference; I have bleached hair and it can get a little dry sometimes but these products leave it really manageable and silky soft.

CJAY

HAIR NOURISHING KIT

“HEALTHIER LOOKING HAIR BUT SCENTLESS”

My hairs are feeling stronger already (about a month of use maybe) and its definitely looking healthier, i usually prefer scented hair products so i added a few drops of essential oils, but apart from that its amazing

Kitty

“VERY GOOD”

I still use it but it’s so good

jud.

SMOOTH + SHINE HAIR SERUM

“UN SÉRUM UNIQUE ET TRÈS EFFICACE”

J’aime beaucoup la texture de ce produit. Contrairement aux autres sérums concurrents, celui-ci ne colle pas et ne graisse pas les mains. L’odeur est très agréable et il rend mes cheveux tout doux et soyeux. Je ne l’ai utilisé que deux-trois fois mais je pense l’aimer sur le long terme;

Justine

TRANSLATION: 

“A UNIQUE AND VERY EFFECTIVE SERUM”

I really like the texture of this product. Unlike other competitor serums, this one does not stick or grease the hands. The smell is very pleasant and it makes my hair soft and silky. I’ve only used it two-three times but I think I’ll like it in the long run;

STRENGTHEN + HYDRATE CONDITIONER

“WOULD RECOMMEND!”

I suffer with really dry scalp and from one use of this and the shampoo, my hair has been flake free. I usually have to wash my hair a few times a week however i just washed my hair now and the last time I washed it was last Friday!

Becky

EXTRAS

SATIN SCRUNCHIES

“CUTE, GOOD QUALITY, EFFECTIVE!”

Very happy with my purchase and highly recommended! Your hair will thank you.

Frances

“THE MOST SECURE SCRUNCHIES”

These scrunchies are the best I have used, they never get stuck in my hair, they’re comfortable to sleep in and they never fall down in my pony tail

Sophie R

“LOVE THEM!”

These are soo handy and feel great

Nizl

THE ROSE QUARTZ GUA SHA

“GOOD MASSAGE DEVICE”

The stone is a good size, and fits in all parts of the face. I have seen some improvements in my skin it’s felt invigorated from the increase in blood flow – skin workout.

Moho1010

“HOLISTIC, PERFECTLY SHAPED ROSE QUARTZ GUA SHA”

I was recommended this by my therapist to use for neck Lymphoedema, following throat cancer last year. The rose quartz is cool on the skin and feels smooth and comfortable when used with a little oil. The Gua Sha is perfectly shaped to reach all areas of the face and muscles in the neck. It has helped reduce the swelling and feels soothing and healing.

Mrsjmax

“WONDERFUL TOOL!”

I love this tool. Have watched many videos on how detoxifying this is and I love the way it makes me feel energized!

Missi

FACIAL ICE ROLLER

“SO GOODDD”

i love this it was cool when it came and it was so nice on my skin after i put it in the fridge and my skin is defo better than it was it glowssss

grayayayayay

“NICE AND AFFORDABLE”

It’s really nice. Stays cold even without putting it in the fridge. Overall, great purchase for this price

Margot

“GREAT ROLLER FOR MORNING DE-PUFFING”

Love this, I keep it in the fridge and use it in the morning and in the evening. It calms my skin and de-puffs my face in the morning .very happy with this roller

Cami.kaze88

THE LIP EXFOLIATING BRUSH

“YOU NEED THIS IN YOUR SKINCARE ARSENAL.”

Apply some lip scrub onto the brush and exfoliate away! You don’t need to use as much scrub either! Can’t do without it now. Go get one!!

Frances

“EFFECTIVE BUT GENTLE”

I bought this on a whim with something else as it was so cheap and it works. So much nicer than those exfoliating lipsticks that are like using a sandy crayon. Highly recommend before lip balms or overnight lip masks. Gentle too.

MsDee

“MUST HAVE IN MY MAKE UP BAG”

This lip exfoliating product is great, I thought it would be tough on my lips but it is very gentle yet still exfoliates

Shannon

SATIN PILLOWCASE

“GOOD FOR SKIN”

Silky cool pillow case I love it. And it’s also good for ur skin as I’ve woken up with no breakouts (have acne prone skin) usually wake up with little tiny spots but none this time so a winner, will defo be sticking to silk bedding now!

Anon

“SUPER COMFY AND NICE FIT”

this cover is such a nice fit, it comes with a zip as well which is also nice and makes everything secure, it’s also such a nice material and have been helping me great with my hair care journey

Sophie R

“PILLOWS FIT FOR A PRINCESS”

This is the second one I’ve ordered as a spare while my other ones I. The wash! Lovely colour and feels so nice and luxurious!

allycat13

THE FACIAL CLEANSING BRUSH

“THE MOST IMPORTANT VIBRATING THING I OWN!”

I love this! In my opinion it is the most important vibrating thing I own! It’s gentle but leaves my face lovely and soft and smooth and makes my cleanser work better. My skin looks clearer and less congested without changing any products in my routine – just adding this.

Marianne

“MUST HAVE TOOL!”

I use this every evening when cleansing my skin and have noticed a marked improvement in the number of spots I have appearing in a short space of time! I have problem skin and have spent so much money on all type of skincare, I think the vibrations from this make such a difference to cleaning out my pores, can’t be without it now!

Steph

“GREAT VALUE PRODUCT THAT REALLY MAKES MY SKIN GLOW”

I was looking at buying a more expensive brand of sonic cleansing brush when I saw this and it was reduced so it was a no brainer. I love it. It really leaves my skin feeling clean and fresh and feels very smooth. My pores are also visibly reduced and less blocked. I use it in the evening with a rich cleansing balm 3-4 times a week. It needs a rich cream as a lighter foam based cleanser disappeared too quickly. The massager is also really nice at the end of the cleanse. You need a really light touch and just let the sonic vibrations do the work. I highly recommend this for a deeper clean.

Shazzles