4 Women Of Colour Reveal Their Favourite Foundations

Finding the right shade of foundation for darker skin tones can be a major beauty challenge – especially when so many brands offer only a handful of darker shades. Thankfully, things are improving with more and more brands expanding their ranges with broader and deeper shade options. 

Here are some great options.

The Ordinary Serum Foundation

As someone with a darker skin tone, I have struggled to find make up that matches my skin.On top of that, I am not a foundation wearer, I’ll sometimes wear a tinted moisturiser at most but I do tend to break out when wearing heavier formulations, so I try to steer clear of make up, focusing on skincare. Then in 2017 The Ordinary launched and I thought, finally, a scientific based skincare line that is affordable, that uses a tonne of incredible ingredients to help me discover my best skin and so I was super excited when I found that they had also launched a lightweight foundation, in the form of a serum. They also catered to my skin tone – how amazing! I was finally able to try the serum foundation and the texture is so beautifully formulated, leaving a dewy finish on my skin which is my go-to no make up, make up look. I applied the foundation with my fingers, patting in all over my face and neck and I couldn’t help but apply more than what I usually would as I could see the glow coming through more and more! It’s slightly sheer but buildable, it’s hydrating, lasted all day without melting off, I felt great wearing it and the colour match is incredible! I’m so pleased that girls and guys of all skin tones can enjoy this beautifully innovative product. – Elise, @lumi_lise 

Makeup Revolution Conceal & Define Foundation

I love my skin tone. However, as a dark-skinned girl, it can be a struggle to find a foundation that matches my skin tone and blends effortlessly. The Makeup Revolution Conceal and Define Foundation comes in 23 different shades and retails for £9 on the beauty bay website. It claims to be a light weight, buildable creamy formula that will set into a demi-matte finish. F16 was a perfect match for my red undertone. I can honestly say that this foundation does live up to its claims. It was indeed creamy when applied to my skin. I used the Real Technique’s expert face brush to apply the foundation and it blended out effortlessly. Although the foundation makes no claims in regard to being long-wearing, it maintained a matte finish till about the 5th hour of wear which was fantastic for someone like me with oily- combination skin. – Ayo, @ayolao 

The Ordinary Serum Foundation

Full coverage? Check! Weightless? Check! Seamless blending? Check! The Ordinary Serum Foundation exceeds all expectations, the creamy and buildable texture is perfect for both day to day and on a night out. Covering any dark circles, hyperpigmentation and blending seamlessly for the perfect match of my red undertones. The finish is semi matte but with a strobe cream underneath, the foundation gives of a beautiful and natural flow. With little needed on a beauty blender, this foundation does more than its meant to – it packs a mighty punch. – Nateisha, @nateishascott 

Jouer Essential High Coverage Foundation

When I used the Jouer Essential High Coverage Foundation for the first time all I could say was wow! Not only am I in awe of the coverage but also the fact that it is oil free and matte – so if you have oily skin then this is definitely a foundation I would recommend. Yes, it is a high end foundation but you are definitely getting your moneyʼs worth. As a dark skinned girl, getting a foundation thatʼs the perfect shade can be a bit of a problem but Jouer has a wide range of shades that caters to both dark and light skinned people. On top of this, they also cater for different undertones – for example some people have an olive undertone while I have a golden undertone. – Bemi, @beautybybemi

Photo credit: @lumi_lise