11 Korean Skincare Brands You Can Find On BEAUTY BAY

If you’ve been sleeping on Korean skincare, then now’s the time to wake up. Delivering some of the most loved products on BEAUTY BAY, we have the best K-beauty brands to thank for glowing, healthy skin. From COSRX to Laneige, we’ve got all the Korean skincare brands worth knowing about. Wanna know more? Keep reading…

Why is Korean skincare so good?

At the forefront of innovative skincare, K-beauty has been setting the trends since day one. Harnessing the power of lesser-known ingredients, Korean skincare formulas have changed the game. From the likes of calming cica and ultra-nourishing snail mucin, great skin is only one step away thanks to these brands.


Arguably our fave in the line-up, we’ve been obsessed with COSRX ever since they landed on BEAUTY BAY. With countless five-star reviews, COSRX creates simple, no-fuss formulas that deliver real results. Whether you’re looking for gentle cleansers, hydrating creams, or powerful essences, this is the go-to brand.

You might have already seen their snail mucin range all over TikTok and don’t let the name put you off. Snail mucin holds next-level reparative properties, strengthening stressed-out skin barriers and deeply nourishing your complexion. Looking for something that will banish those breakouts for good? Then the BHA Blackhead Power Liquid is the one for you.

2) Dr. Jart+

Dr. Jart+ has been at the forefront of the K-beauty movement since the beginning — and for good reason. Their iconic formulas (most notably, cica) can transform even the most temperamental of skin types.

The cica products are their heroes. Tiger grass (AKA centella asiatica AKA cica) is known for its calming, redness-reducing, and barrier-restoring properties. And you don’t want to miss out on their Ceramidin range either. The cream is our go-to for deep nourishment, particularly if you’re looking for a calming product to use during your retinoid downtime.

3) Laneige

Laneige is a legacy K-beauty brand that creates innovative products with hydrating formulas at their core. Their Lip Sleeping Masks have earned a coveted status for a good reason, giving soft, plump, supple lips overnight. We’re also obsessed with the super cute mini applicator.

According to TikTok, the Water Bank Cream is a total game-changer for hydrating and softening skin, without feeling too heavy. So what are you waiting for? Try it out for yourself to see what all the hype is about.

4) Holika Holika

Next up on the list is one of the original, authentic K-beauty brands. Holika Holika delivers simple, effective formulas that harness the power of nature’s best ingredients. 

In their range, you’ll find the sheet masks that K-beauty is renowned for, as well as other more complex formulas enriched with cica, ceramides, and aloe to give skin the boost it needs.

5) Dear, Klairs

Looking for clean, functional products for every skin type? Then Dear, Klairs is the best K-beauty brand for you. The vegan, cruelty-free formulas are simple, yet powerful achieving the glowy, plump, dewy skin that’s synonymous with Korean skincare. By adding Dear, Klairs into your routine, you’ll get skin that looks like it gets its eight hours a night and five a day every day. 


NEOGEN is one of the most prestigious K-beauty names. A firm favourite amongst beauty obsessives, this is where beauty meets science. The products feature the hero ingredients that K-beauty is beauty is famous for. You’ll find snail mucin, cica, and so many other skin-loving ingredients that will give you your best skin yet.


If you’re looking for alllll the sheet masks, then TONYMOLY is your answer. With a mask for every skin type, concern, and occasion, you’ll find ingredients like green tea, citrus, and cica in the lineup. Why stop at one? Stock up your basket and haul them all.

8) Thank You Farmer

For well-thought-out skincare that boosts the skin’s natural defences, you need Thank You Farmer. Tapping into what Korean skincare is about, they offer simple formulas that deliver big results. But their SPF formulas are why we love them so much. With a formula for every skin type, protection level, and skin concern, you’re sure to find an SPF that works for you.

9) I Dew Care

Next up on the list, we have I Dew Care. It’s ‘smile-inducing’ skincare without the seriousness, with fun masks that give you glowing, hydrated, plump skin. Plus, they smell and look almost good enough to eat. From berry to matcha, find your fave and give your skin a boost.

10) By Wishtrend

If you’re looking for Korean skincare that’s great for your skin and your bank balance, let us introduce you to By Wishtrend. Focused on maximising results for all skin concerns without any harmful ingredients, By Wishtrend has kept the needs of real customers front of mind whilst creating its product range. Plus, the simple, sleek packaging is a fave of ours.

11) I'm From

Korean skincare + luxury = I’m From. For spa-worthy skincare and the iconic ingredients Korean skincare is known and loved for, I’m From is the answer. Each bottle, tube, and pot is packed full of nourishing, restoring formulas that feature natural ingredients and are cruelty-free. Need a new skincare routine? Look no further.