9 Korean Skincare Brands You Can Find On BEAUTY BAY

If you’ve been sleeping on Korean skincare, then now’s the time to wake up. Delivering some of the most loved staples on BEAUTY BAY, we have the best Korean skincare products to thank for glowing, healthy skin. Ranging from COSRX and Laneige to Dr. Jart+, we’ve got all the K-beauty brands worth knowing about. Whether your’re searching for affordable brands, luxury brands, or those designed for sensitive skin, we’ve compiled a list of our favourites that deserve a place in your Korean skincare routine. Wanna know more? Keep reading…

Why is Korean skincare so good?

At the forefront of innovative skincare, K-beauty has been setting the trends since day one. Harnessing the power of lesser-known ingredients, Korean skincare formulas have changed the game. From the likes of calming cica and ultra-nourishing snail mucin, great skin is only one step away thanks to these brands.

1. Beauty of Joseon

Taking a natural, skincare-first approach to beauty, Beauty of Joseon are here to change up the game when it comes to healthy skin. Taking inspiration from traditional Korean herbal medicine recipes handed from the Joseon dynasty, this innovate brand uses clean and functional formulations that have been tried and tested to deliver flawless results. Whether you’re looking to target roughness, dehydration, or dull skin, Beauty of Joeson has it all.

2. Tocobo

Trending the internet right now and worth all of the hype, Tocobo deserves a place in your next haul. Placing value on the essentials, this brand is enriched with only must-have ingredients, adding clarity and effectiveness to your routine. From brightening eye gels and creamy lip balms, to toners and cleansing foams, prepare for a clear, clean, and glowing complexion.


Arguably our fave in the line-up, we’ve been obsessed with COSRX ever since they landed on BEAUTY BAY. With countless five-star reviews, COSRX creates simple, no-fuss formulas that deliver real results. Whether you’re looking for gentle cleansers, hydrating creams, or powerful essences, this is the go-to brand.

You might have already seen their snail mucin range all over TikTok and don’t let the name put you off. Snail mucin holds next-level reparative properties, strengthening stressed-out skin barriers and deeply nourishing your complexion. Looking for something that will banish those breakouts for good? Then the BHA Blackhead Power Liquid is the one for you.

4. Dr. Jart+

Dr. Jart+ has been at the forefront of the K-beauty movement since the beginning — and for good reason. Their iconic formulas (most notably, cica) can transform even the most temperamental of skin types.

The cica products are their heroes. Tiger grass (AKA centella asiatica AKA cica) is known for its calming, redness-reducing, and barrier-restoring properties. And you don’t want to miss out on their Ceramidin range either. The cream is our go-to for deep nourishment, particularly if you’re looking for a calming product to use during your retinoid downtime.

5. Laneige

Laneige is a legacy K-beauty brand that creates innovative products with hydrating formulas at their core. Their Lip Sleeping Masks have earned a coveted status for a good reason, giving soft, plump, supple lips overnight. We’re also obsessed with the super cute mini applicator.

According to TikTok, the Water Bank Cream is a total game-changer for hydrating and softening skin, without feeling too heavy. So what are you waiting for? Try it out for yourself to see what all the hype is about.

6. Holika Holika

Next up on the list is one of the original, authentic K-beauty brands. Holika Holika delivers simple, effective formulas that harness the power of nature’s best ingredients. 

In their range, you’ll find the sheet masks that K-beauty is renowned for, as well as other more complex formulas enriched with cica, ceramides, and aloe to give skin the boost it needs.

7. Thank You Farmer

For well-thought-out skincare that boosts the skin’s natural defences, you need Thank You Farmer. Tapping into what Korean skincare is about, they offer simple formulas that deliver big results. But their SPF formulas are why we love them so much. With a formula for every skin type, protection level, and skin concern, you’re sure to find an SPF that works for you.

8. By Wishtrend

If you’re looking for Korean skincare that’s great for your skin and your bank balance, let us introduce you to By Wishtrend. Focused on maximising results for all skin concerns without any harmful ingredients, By Wishtrend has kept the needs of real customers front of mind whilst creating its product range. Plus, the simple, sleek packaging is a fave of ours.

9. I'm From

Korean skincare + luxury = I’m From. For spa-worthy skincare and the iconic ingredients Korean skincare is known and loved for, I’m From is the answer. Each bottle, tube, and pot is packed full of nourishing, restoring formulas that feature natural ingredients and are cruelty-free. Need a new skincare routine? Look no further.

FYI: This article was previously published at an earlier date and has since been updated.