5 Natural Foundations For Every Shade & Skin Type

Finding the perfect foundation can sometimes feel like a task that is impossible to achieve. With so many brands, formulas, finishes, and shades out there, it can become overwhelming trying to decode what’s right for you and your skin. As natural makeup becomes more and more popular, and the quest for the your-skin-but-better kind of finish is the ultimate goal, we’re here to give you the perfect natural foundations to complete your look. Available in a wide range of shades with a variety of undertones, you’re sure to find your perfect match.

UOMA Say What?! Foundation

When looking for a foundation that looks truly natural, half the battle can be finding the right shade to match your skin tone perfectly. This is where the UOMA Say What?! Foundation comes in. Gone are the days where you only have a handful of shades to choose from, UOMA offers 51(!) shades of foundations that cater to every skin shade and tone that you could possibly imagine. Grouped together in ‘Skin Kins’ (find out more about how to find your perfect shade here) this foundation covers all bases. The finish? Buildable, semi-matte, and ultra-hydrating, leaving skin that looks like skin. What’s not to love?

Anastasia Beverly Hills Luminous Foundation

When it comes to this foundation, the clues in the title. The Anastasia Beverly Hills Luminous Foundation is the answer to all your glow goals. Available again in an impressive shade range (50 shades to be exact), this foundation gives you the kind of lit-from-within glow that so many of us are looking for. This radiant foundation gives lightweight, medium coverage that lasts all day without turning patchy or caking. Due to the impressive shade range, finding a shade that matches your skin and looks truly natural is easy. Add to your haul for your best skin yet.

Zoeva Authentik Skin Foundation

Another foundation launch that took the beauty world by storm last year was the Zoeva Authentik Skin Foundation. Developed with your skin in mind, Zoeva created the perfect lightweight, silky smooth foundation that lasts all day. The buildable coverage and wide shade range makes it ideal for creating a natural finish, allowing you to tailor your coverage to suit your skin. Infused with skin-loving ingredients, this foundation perfectly conceals whilst still letting your natural radiance shine through.

The Ordinary Serum Foundation

As the name suggests, this foundation feels as natural and lightweight as  favourite serum would. The Ordinary’s Serum Foundation is a coveted fave in so many makeup bags, making it a must-have in yours. The ultra-lightweight formula has more coverage than you would expect, but buffs and blends out to create the perfect natural base, concealing any imperfections whilst still looking natural. The semi-matte finish won’t settle in fine lines or cling to dry patches, making it the ideal match for those natural makeup days.

EX1 Invisiwear Liquid Foundation

When it comes to foundations, a shade range that can often be overlooked is those for olive skin tones. That’s where EX1 comes in. The brand that has specifically developed complexion products for people with olive undertones, no matter what shade, is the go-to for those of you with olive skin that are looking for a natural finish. Loved by celebrities and MUAs, this lightweight, hydrating formula buffs into the skin for a finish that’s not too heavy and still looks natural. The struggle finding the perfect foundation stops here.