The time had come at BEAUTY BAY HQ when we needed a shiny new skincare brand to obsess over. And Purito Seoul landed just at the perfect time.
After getting stuck right into the best Purito products, we finally saw what all the hype was about. Do soothing formulas really meet dreamy, dewy consistencies and have effective, glass-skin results? Yes, the rumours are true and Purito Seoul should be added to your Korean skincare routine. So, from their gentle and viral panthenol cream, to their Wonder Releaf range, scroll on to see the Purito Seoul products worth trying…
Is Purito Seoul a Korean brand?
Yes, Purito Seoul is a Korean skincare brand. It’s known for its vegan, cruelty-free products and natural, Korean ingredients. If you love ANUA, Skin1004, Some By Mi, and Beauty of Joseon, then you’ll love Purito Seoul.
Is Purito good for acne-prone skin?
In short, yes. Purito Seoul uses a lot of calming and hydrating ingredients like cica, panthenol, ceramides, and oat – these are all gentle on acne-prone skin. Plus, a lot of their formulas are lightweight and non-clogging with gel-like textures.
The Best Purito Seoul Cleansers & Toners
When it comes to Korean cleansers and Korean toners, formulas that leave skin feeling moisturised without being stripped are the full package, like these from Purito Seoul.
1. From Green Cleansing Oil
Best for: deeply cleansing skin and removing impurities
Why we love it: We put a lot of trust into our favourite Korean cleansers, and this is one of them. The Purito Seoul From Green Cleansing Oil effortlessly lifts dirt, makeup, sunscreen, and impurities from the skin to leave skin radiant, soft, and clean without feeling stripped. It features a minimalistic blend of five nature-derived oils and emulsifies quickly, making it a speedy step in your skincare routine.
2. From Green Deep Foaming Cleanser
Best for: gently cleaning and moisturising skin
Why we love it: It can be tricky to find a good face cleanser that’s suitable for all skin types, including sensitive skin, but the Purito Seoul From Green Deep Foaming Cleanser is. It’s formulated with natural ingredients only, so it’s gentle on skin as there are no pesky and irritating chemical surfactants included. As well as moisturising skin after cleansing, it also keeps the skin’s acid mantle at the optimal pH of 5.5 to protect the skin barrier.
3. Wonder Releaf Centella Toner Unscented
Best for: soothing skin and relieving redness
Why we love it: Not everyone likes to add toner into their skincare routine, but it’s a vital part of the Korean skincare routine, so we do. The Purito Seoul Wonder Releaf Centella Toner Unscented is a calming, alcohol-free formula that’s designed with sensitive skin in mind – the main reason why we love it. It’s powered by Centella Asiatica and panthenol, so it helps relieve redness, calm irritation, and support a strong, healthy skin barrier. And it also leaves skin soft, smooth, and revitalised as it features sodium hyaluronate that penetrates deep into skin for lasting hydration.
The Best Purito Seoul Creams & SPFs
Purito Seoul creams are some of the brand’s most coveted Korean skincare products, but did you know their SPFs are Korean SPFs that should be on your radar?
1. Mighty Bamboo Panthenol Cream
Best for: repairing and strengthening your skin barrier
Why we love it: If Natalie O’Neill’s recommended it, we’re trying it. So the Purito Seoul Mighty Bamboo Panthenol Cream was top of our list to try when Purito Seoul joined BEAUTY BAY. It features 10% panthenol, squalane, allantoin, and niacinamide, which is a dream, hydrating yet non-irritating combination for acne-prone and oily skin. It’s also free from essential oils and fragrance. And its delicious gel-like texture melts into your skin and leaves behind the perfect dewy finish.
2. Oat-In Calming Gel Cream
Best for: calming and hydrating skin without irritation
Why we love it: If you have acne-prone or sensitive skin, you’ll love applying the soothing Purito Seoul Oat-In Calming Gel Cream. It has a lightweight, gentle gel-like texture that refreshes skin without leaving it irritated, thanks to the non-irritating ingredients. Enriched with 77% oat seed water, it moisturises, soothes, and restores balance to your complexion. This one is suitable for fungal acne, and we can vouch for it being as viral as it is.
3. Daily Soft Touch Sunscreen
Best for: protecting skin and leaving a semi-matte finish
Why we love it: Korean sunscreens are known for being lightweight, non-greasy, and leaving no white cast, which is exactly why we recommend the Purito Seoul Daily Soft Touch Sunscreen SPF50+ PA++++. The lightweight, milky texture quickly absorbs into the skin, leaving behind a semi-matte finish that makes your skin look and feel silky. It provides up to 10 hours of protection as it’s water, sweat, and sand resistant. Plus, there’s also loads of skincare benefits as it offers exceptional chemical-based protection against UVA and UVB rays.
4. Wonder Releaf Centella Eye Cream
Best for: depuffing and nourishing the eye area
Why we love it: Some eye creams can be all talk, but when it comes to results, the Purito Seoul Wonder Releaf Centella Eye Cream Unscented delivers. Featuring Centella Asiatica extract, hyaluronic acid, and peptides, the it gently moisturises and nourishes the delicate eye area. And it even improves the texture and elasticity around the eye area and also works to redefine the skin’s texture.
5. Dermide Cica Barrier Sleeping Pack
Best for: hydrating and soothing skin overnight
Why we love it: The Purito Seoul Dermide Cica Barrier Sleeping Pack gives beauty sleep a whole new meaning. Why? Because it works by soothing the skin overnight. It’s formulated with skin-identical ingredients, like hyaluronic acid and ceramide, which help strengthen the skin barrier and protect it from harmful environmental stressors. And it also helps to form a healthy moisture barrier, preventing water loss and keeping skin well-hydrated overnight.
The Best Purito Seoul Serums & Treatments
From soothing and brightening serums to targeted breakout treatments, there’s a Purito Seoul product for your specific skin needs.
1. Wonder Releaf Centella Serum
Best for: repairing the skin barrier and soothing skin
Why we love it: For restored, soothed skin, we love the Purito Seoul Wonder Releaf Centella Serum. It’s infused with potent Centella Asiatica extract and calming panthenol, meaning it reduces inflammation and redness (in just 10 seconds sometimes!) and supports the skin’s natural healing process. Formulated with Ceramide NP, it strengthens the skin barrier and locks moisture in, so your skin isn’t left dry or irritated. Plus, peptides boost skin regeneration and elasticity for a smoother, healthier complexion.
2. Wonder Releaf Centella Spot Patch
Best for: calming breakouts and reducing inflammation
Why we love it: One of our favourite, fool-proof ways to tackle a breakout is with spot patches, like the Wonder Releaf Centella Spot Patch from Purito Seoul. They’re completely invisible so you can wear them on their own or underneath makeup. These ones are packed with cica compounds like asiaticoside, madecassic acid, and asiatic acid to reduce redness and inflammations. And they create a seal over breakouts to protect them from external irritants.
3. Pure Vitamin C Serum
Best for: brightening skin and evening out skin tone
Why we love it: If your skincare routine is in need of a brightening product, reach for the Purito Seoul Pure Vitamin C Serum. It features 5% ascorbic acid, which helps brighten the complexion and even out your skin tone. For anyone with sun damage and hyperpigmentation, it can help fade the appearance of these. Plus, it tackles dullness and loss of firmness for healthy and radiant skin.
