Meet Beauty Bay Brand Ambassador, Keshia East

When Keshia isn’t making hilarious YouTube videos, you’ll find her travelling the globe and making waves as a pro-makeup artist – follow along, @keshiaeast_. Running off positive energy, she’s a reminder that laughter = beauty.

Name: Keshia East

Age: 25

Instagram handle: @keshiaeast_

Location: London, UK

Favourite Beauty Bay product: It HAS to be the ABH Modern Renaissance Palette!

Average time it takes to do your makeup in the morning: Usually 30mins. But I did it in 5 mins on a beauty bay makeup challenge! 

Top beauty tip:Use translucent powder to turn any lipstick matte! 

What’s a day in the life like for you? Everyday is so different. One day I can be home alone filming content. Next day I’ll be at an event with 100s of people! Last year I was in China for a makeup job. Each day is a new surprise !

How did you get into this line of work? I started working for a makeup brand while I was at university! Then when I finished I went into doing makeup full time, then freelance, then blogging just seemed like the next step!

What’s your earliest beauty memory? Getting my first ever eyeshadow for Christmas when I was about 13. It was metallic/gold and I remember putting it on thinking wow!! This is a game changer. 

Biggest beauty mistake? Not using translucent/setting powder. I used to get creases under my eye on my concealer. 

What three words would you use to describe your beauty look? Warm toned. Flawless and on trend. Those are more phrases than words lol!

What inspires you? Where do you find inspiration? Instagram is amazing for my inspiration! There are so many creatives on there! A great place when I’m looking for unique ideas – Pinterest!!  

What are you listening to right now? SZA – an American artist who writes music for Rihanna and released her first album last year. She’s incredible! 

What is your idea of a perfect evening? Red wine, takeaway and Netflix . 

What is the most-used emoji on your phone? 🖖🏽(straight from the keyboard haha)

Keshia's Beauty Faves