What happens when you bring together Noughties nostalgia, an obsession with makeup challenges, and a generation of aspiring MUAs with serious cut crease skills? The answer is easy if you’re immersed in the online beauty community, it’s the #BratzChallenge.
If you’re not familiar with Cloe, Jade, Sasha, and Yasmin, the Bratz dolls were a sassy, modern take on the classic Barbie doll. Launched in 2001, the dolls had Instagram makeup mastered before Instagram even existed – think contouring, full lips, false lashes, and heavy eyeshadow.
Eighteen years later and Bratz are back on the scene – this time in the form of a viral makeup challenge which sees MUAs attempt to recreate the dolls’ OTT makeup looks.
Here are our fave submissions.
Lucy (@hartyyy) used her skills to create the illusion of the dolls’ cartoon-like features and larger-than-life eyes – look closely and you’ll see her eyes are actually shut.
Get the look: Unicorn Cosmetics Mink Lashes in Strawberry Shortcake
Mitchell (@mmmmitchell) has recreated the Bratz dolls oversized eye look perfectly, right down to the tight-lined eyes and bold eyeshadow contrasts.
Showcasing some serious makeup skills, Jade’s (@jadelaurenharrison) attempt at the challenge also closely mimics the Bratz dolls’ doll-eye look using the closed-eyes technique.
Get the look: Doll Beauty Doll Light Highlighter in Shine Bright