Breaking Into Beauty: Meet Milly, Senior Influencer Executive

Anyone who works in beauty will tell you that it’s a fun, inspiring place, full of creative ideas (and the occasional free sample!), but exactly how do you break into the beauty industry? In a new series, we’ll be chatting with Beauty Bay staff members to find out what their jobs involve and the paths they took to get where they are now. 

From makeup artists and beauty editors to social media assistants, buyers, and web developers – these stories are proof that you can enter the beauty industry via any career path. 

Meet Milly, Senior Influencer Marketing Executive. 

What did you want to be when you were younger?  

I can’t really remember what I wanted to be when I was really, really young but I deffo remember being around 13/14 and being introduced to Vogue by my cousin. I didn’t really understand what they were writing about in the articles but I loved looking at all the campaign imagery and thinking I’d love to work for a magazine one day.  


What attracted you to the beauty industry?   

I have always been more interested in fashion but as I got a bit older I found myself gravitating towards beauty. I can now confess I am fully beauty obsessed and there’s no going back for me. The industry is fulfilling, challenging and exciting all at the same time.  


What did you study and how did this guide you into your current role/how do you use the skills from your degree in your job?  

I don’t have a degree – I don’t think degrees are the be all and end all if you want to do this line of work, I think experience is more valuable. I was going to study Criminology and Psychology at uni but at the very last minute I changed my mind and chose to study International Fashion Promotion instead because it felt more ‘me’. While studying, I interned two days a week at a fashion company during my first year but when I was due to go back for my second year, they offered me a full time job as a Marketing Assistant and I thought, what’s the point in studying something I can already do now? So I yolo’d and quit. Although, I did still live in halls with my friends so I had a couple of hungover mornings in work – but we won’t talk about that…  


What path has your career taken so far?  

I stayed at the menswear agency for three years working on brands like Diadora and liaising with retailers like JD Sports and Foot Asylum on the reg. I worked on the marketing team in a social media and PR role, but decided to leave as I wanted to work in womenswear instead. I moved on to work for fast fashion brand Misspap for the next two years, starting out on the social team but transitioning into influencer marketing and PR. I worked on campaigns featuring influencers, organised loads of events, and launched the reality celeb collections. 


What skills and experience do you need to work in influencer marketing?  

You need to be a people person – I speak to hundreds of influencers a week, so you’ve got to be confident and able to build relationships. You need to have strong knowledge of trends and all things social media, this will allow you to think creatively and strategically when planning campaigns.  


What does your day-to-day job entail?  

My job is rarely the same on a day-to-day. One minute I can be casting models for a campaign shoot, the next I could be having meetings with influencers to discuss content collaborations, the next I could be working on a strategy for a product launch. No day is the same and I love it, it keeps the job exciting.  


What are common misconceptions people have about your job?  

That it’s as simple as sliding into someone’s DM’s on Instagram and sending them a free lipstick. There’s a lot of planning, negotiation and coordination that goes into this role and you really have to think outside of the box to succeed.  


What is the best part of your job?  

That’s an easy one. Working with amazing people that are all really passionate about what they do – whether that be in the office with my team or with influencers directly.  


What has been the most surreal moment of your career so far?  

I think the most surreal moment is actually being planned at the minute – watch this space… 😉  


What advice would you give to someone wanting to start a career in your field?  

Relationships are everything – find them, develop them and keep them. And, always go with your gut. If you are ever at a cross roads (e.g. uni or work) just go with your heart and it’ll all work out in the end.  


What’s your favourite thing about working at Beauty Bay?  

Getting the opportunity to collaborate with interesting people, trying and testing amazing products and being a part of an exciting and innovative culture.  


What deskside essential is vital to you doing your job?  

Water, good music and Dr. Lipp Nipple Balm


What’s your favourite Beauty Bay product?  

Ofra Highlighter in Rodeo Drive and the Holika Holika sheet masks  

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