Drawing inspiration from the natural beauty look (popularised by TikTok’s ‘clean girl aesthetic’), there’s a growing trend in the makeup community for softer, more subtle eye makeup looks. In turn, this means that softer, natural looking colours are on trend, and when it comes to eye makeup in particular, brown eyeliner is set to be one of the biggest beauty trends for 2023.
Whereas black eyeliner creates a bold and stand-out look, brown eyeliner tends to give softer dimension to the eyes, whilst still providing richness and intensity. This easy eyeliner alteration can soften down an entire look, making it perfect for everyday, minimalistic makeup. It’s also much easier to apply.
Due to its subtlety, application is simple, but there’s still room to be creative with brown eyeliner. From a smudged smoky look to a bold graphic cat-eye, we’ve hunted down the best brown eyeliner looks for you to try.
Talk about a cat-eye wing, @oilyorglowy has not only got the perfect brown eyeliner cat-eye wing down to a T, but has gone one step further by adding a graphic shadow liner above. Bold and beau-ti-ful!
A look you’ll definitely want to recreate on your next night out. @paulinabaptistamua breaks the rules with brown liner, combining a deep, bold cat eye with minimal jewels to give go-to, easy glam!
This gold glamour has got us all wanting brown eyeliner in our lives, thanks to @olivia_natalielucasmakeup. The liner adds extra depth and richness to this smoky, shimmer look and it’s to die for!