Introducing, The BY BEAUTY BAY Pride Collection

Pride month has arrived and we’re here to celebrate the LGBTQ+ communities that we hold so close to our hearts and who create so much of the incredible content that we see within our beauty community, day in, day out.

At BEAUTY BAY, we believe that beauty is just as much about how you feel as it is about how you look, so we’re bringing you to products that will help you express yourself in whichever way you want to. The By BEAUTY BAY PRIDE Collection has everything you need to shine bright during Pride and be the best and boldest version of you. We’ll be giving 100% of net proceeds from the collection to Switchboard, our charity partner who provide support for the LGBTQ+ communities. Our support isn’t just for now, it’s for always.

Keep reading to find out more about our PRIDE Collection and click here for more information on our partnership with Switchboard.

PRIDE Liquid Crystals

We couldn’t do a Pride collection without our brightest, shiniest products… the iconic Liquid Crystal Eyeshadows featuring five brand new shades and one set containing them all, the PRIDE Liquid Crystals are the one-stop-shop for your favourite makeup looks. The pigmented, ultra-shimmery formula can be used as liquid eyeshadow, eyeliner, and even highlighter – experiment and find out how you’re going to add some sparkle to your look. Featuring Peace, a sparkling pink, Retro, a glittering green, Icon, a glowing orange, Disco, an icy blue, and Eclectic, a beaming yellow. Find your favourite or where them all thanks to our PRIDE Liquid Crystal Eyeshadow Set.

PRIDE Powder Highlighter

To make sure that you shine the brightest, you need a next-level highlighter – the PRIDE Powder Highlighter in Parade is the one for you. This multi-tonal rainbow highlighter is here to get you ready to shine bright, bold, loud, and proud. Featuring a mix of lilac, pink, and gold shimmering hues in one compact, this pressed powder highlighter will take your skin up a level in seconds.

PRIDE 11 Piece Brush Set

No makeup collection is complete without a brush set, so make the PRIDE 11 Piece Brush Set your go-to. This collection features our iconic makeup brushes in a limited-edition Pride design. Containing eight eye brushes and three face brushes, this set has everything you need to create a full spectrum of show-stopping looks.