We may have come a long way since launching By BEAUTY BAY, but there are some products that will never go out of style, like our Colour Theory palettes. Origin, Evolve, and Identity have well and truly earned their stripes as the LBDs of the makeup world – they’re iconic, they’re timeless, and they offer limitless possibilities.
Keep reading for five reasons why you’ll love our Colour Theory palettes, as decided by your fellow beauty obsessives.
The pigmentation is next level
The Colour Theory palettes offer maximum impact with minimal fallout. Pack these perfect pigments onto your lids and expect high colour payoff and plenty of compliments.
“I really love the palette. The pigmentation is wonderful, very easy to blend up and the color range is very very pretty!!!” – Sara
“Love this palette, the colours are so pigmented and the variety in shades is great! Not to mention the price is fantastic! 10/10 overall” – Jennifer
“The colours were very pigmented, but the fallout was to a minimum. Perfect.” – Amanda
They’re easy to blend
Featuring our classic buttery formula, the Colour Theory palettes deliver serious blendability. Pair with one of our signature eyeshadow brushes for a seamless finish.
“colour payoff on all the shades is amazing. All easy to blend and you can create so many different looks. I especially love all the shimmer shades, brilliant pigmentation and no issues with getting them to stick.” – HollyLou
“Beautiful shadows, blend effortlessly. I have gone on to buy 2 more since this one. Every shadow is pigmented and so creamy. Better than most high end brands and cannot complain at the price” – Amyp
“Colours blend so nicely together, able to get some lovely looks out of this palette. Pigment is really good and I like how you can follow their recommendations on colour matches. Would definitely recommend.” – Lauren
They’re perfect for beginners
One of the things that sets the Colour Theory palettes apart from the rest is the unique grid system that enables eyeshadow beginners to achieve pro-level results. Follow the steps in order as we guide you through expert application, or mix and match across the palettes to create different looks.
“I love the concept of this palette. As someone who is a beginner in the make-up world this is a great investment. The layout helps me to create a stunning look and also helps me understand where the shades should go. It is large so not very travel friendly but left on your beauty station it’s a great product. The shades are lovely and pigment payoff is gorgeous. I would recommend this palette.” – Sarah
“New to eye make up? Want to do it but can’t seem to? These pallets are for you! I’ve spent years failing and giving up with eyeshadow this has helped me give my eyes life! it’s helped me learn how to put together an eye look and also how to mix shades to create a perfect eye look you desire. Perfect for beginners” – Jade
“A great variety of shades, although maybe the bases are a bit too similar. Absolutely love the concept of the grid. Especially for people who are new to adventurous eyeshadow like myself and have no idea what they are doing” – Lenni
With 126 colourways across the three palettes, the Colour Theory collection presents limitless mix and match possibilities.
“Based on the reviews I was expecting a lot from this palette, but even so I was pleasantly surprised when I’ve got it and tried it. The packaging itself looks great, it has some weight in it and materials seem high quality. The shadows are really pigmented and blendable, and colours stay the same throughout the day. The palette is not so big that you can’t handle it, it’s easy to find a place fot it. I’ve found that some of the colours are also good for contouring, and some can be used as a blush, of course the shimmers are also useful as highlighters. You can let your imagination take you anywhere.” – Maryanne
“Amazing palette, really good quality and so many colors and looks you can do!” – Dddd
“I love this palette! It’s so unique and can be used for so many different looks especially cut creases which are my favourite to do with this palette. The layout and design with the numbers makes this so unique and easy to use also! The shimmers are so creamy and pigmented and easy to work with. Love this! 100% would recommend buying x” – Clarisa
They’re super affordable
We’re all about affordable price points, and at £25 per palette (which works out as less than 60p per shadow!), these are a straight up steal.
“these eyeshadow palettes are I amazing, I adore them just as much as high end palettes and these are very cheap compared. 100% recommend!” – Amber
“From the packaging to the actual shadows themselves, this palette is incredible. I was a little worried about ordering from a new brand but honestly I am not disappointed. Beauty bay have made this palette a must have item. It comes in a little packet and inside is wrapped in bubble wrap saving your shadows for the journey. It then has a shimmery box making you feel like you’ve received a proper treat. Upon opening the palette itself I see 42 beautiful shades organised in a way that makes figuring out colour combinations so easy. Not only do you get 42 shades but you get a lot of each shade AND a large, half decent mirror included in the palette. Each is pigmented and buildable making eye shadow application near perfect. All this is for £25, safe to say I have a new fave eyeshadow palette!!” – Gabbyj
“I use this palette every morning, it has great pigmentation, hardly any kick back and No fall out! Doesn’t crumble and isn’t chalky! This palette is fantastic for beginners as it outlines each step with guides and directions. It’s also great for artists as it’s not huge but has an array of colours grouped, making application easier than ever! I feel I’m robbing them paying this little for such a fab product!” – Hollym