This week we start a whole new chapter in Beauty Bay history. After years of buying and selling beauty products, observing trends, and trying and testing every new launch, we’re (finally!) launching our very own beauty products. Starting with, the Colour Theory palettes – designed, formulated, and perfected by us – and inspired by you!
That’s right, our beauty community is a place where people come together to obsess, discuss, share their looks, and pass on beauty tips and tricks – which is exactly what brought the Colour Theory palettes to life. Sure, there’s no shortage of makeup palettes out there (we of all people know that), but what makes Colour Theory different is that these palettes deliver what customers and influencers really want.
The palettes are designed in a way to make every user look and feel like a professional, but at the same time, to simplify and break down overcomplications surrounding eyeshadow application. If you’ve ever had your makeup done by an MUA or watched a beauty YouTuber, you’ll know that the pros chart their eyeshadow process in specific steps from base through to highlight. These palettes deliver that concept to your very own beauty routine thanks to their unique grid system – enabling you to ramp up your makeup skills and learn key techniques in the process.
Of course, there’s no need to follow the rules – you can mix, match, and blend across the palettes to create new colours and unique looks – and thanks to their butter-soft, uber-pigmented formulas, you can even make the powders multitask (we’ve used them on our cheeks and lips).
Tune in on Thursday for the launch, but until then, click below for inspiration, tutorials, and more info!