The Creator Edit | Sophie Hannah Richardson

By Grace Day, 11th April 2017

YouTuber Sophie Hannah Richardson found Insta-fame thanks to her striking mermaid-blue hair, eyecatching outfits, and creative makeup tutorials. I spoke…

7 Skincare Ingredients That Really Work

By Grace Day, 6th April 2017

Knowing what’s going onto our bodies is every bit as important as knowing what goes into them, but identifying the…

Facetime | Ofra Gaito

By Grace Day, 4th April 2017

We speak with Ofra Gaito, founder of Ofra Cosmetics, about makeup, her career, and the ever-changing beauty industry.   Have…

5 Ways To Fake Facetuned Skin IRL

By Grace Day, 30th March 2017

It is 2017 and we’re all well aware of FaceTune, the app that infamously allows you to fake perfect skin…

The Creator Edit | @alxcext

By Grace Day, 23rd March 2017

If you follow the beauty community over on Instagram, then you must be familiar with Alice Thomas (@alxcext). The London-based…

6 Lipstick Shades That Will Brighten Your Look

By Grace Day, 21st March 2017

Bright lips are a big 2017 trend, and we say thank goodness: more fun than nudes, and a modern alternative…

Gift It Or Keep It

By Grace Day, 17th March 2017

Here on the Beauty Bay team, we’re beauty fanatics, and we know you are too. As it’s our job to…

6 Exciting New Ways To Wear Bold Colours

By Grace Day, 14th March 2017

Stuck in a makeup rut? Need a break from nude? Whether you look to Instagram or the catwalks for your…

The 5-Step Guide To Spring Cleaning Your Beauty Routine

By Grace Day, 10th March 2017

It’s March, so by now you’ve refreshed your wardrobe, given your diet a good cleaning up, and maybe spruced up…

Everyone’s Going Crazy For These Products On Instagram

By Grace Day, 7th March 2017

A few years ago you may not have even heard of Jeffree Star, or realised that brands like Morphe and…