Game Changer | The Frizz-Free Solution

Last week I skipped a blowdry (blame it on dinner with friends that turned into drinks with friends that turned into dancing with friends) and it was the first time in a long while that I’ve found out how my hair really behaves sans hairdryer. No mean feat for someone who sees their hairdryer as an extension of their arm… 

Short of going completely ‘styling’ free, I wanted to ensure two things – that my hair would have a soft, silky texture, and second, that I wouldn’t be sporting a halo of flyaways. Fortunately, Living Proof’s No Frizz Nourishing Styling Cream has been sat in my pile of ‘to try’ products for some time, and this seemed like the perfect occasion to experiment. Truth be told, I was sceptical that one product could achieve the same results that my four-product blowdry line up, round brush, and premium hairdryer do, but I’m always eager to give anything a try, especially if it cuts down on time and effort.

After I washed and towel dried my hair, I distributed this thin, silky serum through my lengths and went straight to bed – leaving my hairdryer untouched for the first time in years. I woke in the morning to hair that was smooth and conditioned without any trace of grease or gunk, or frizz for that matter. The unassuming citrus-scented lotion imparts the slightest bit of hold, moisture, and heft, without weighing things down or making hair feel ‘product-y’. Creamier than a serum, and less sticky than a traditional styling cream, it hits the sweet spot with a souped up milky formula that contains a patented frizz-fighting molecule – if you love the gloss finish of oils and serums, but hate that they weigh your hair down, try this instead.

As a styling cream, it doesn’t have a lot of hold, nor does it provoke dramatic definition, but because it’s water-based and free from oil, it’s great for creating slick styles without making hair look greasy or going crunchy in the way that many other anti-frizz products do. All that and it’s free from silicones and harmful chemicals.

living proof no frizz nourishing styling cream

And if you need further proof (pardon the pun), my final endorsement is that I live in Manchester, the city of constant, drizzly rain, so no matter how sleek and smooth my hair sits post-blowdry, the second I venture outside, my hair state automatically becomes chaotic. A small amount of this, smoothed through and over my hair is like a miracle cure for weather-related hair disasters. Smooth, soft, sleek, and shiny 24/7 – that’s all a girl needs. You can pry the bottle out of my cold dead hands.