Game Changer | All Made Up: The Heroes Bag

What makes the ultimate makeup bag – innovative brands, bestselling products, universally flattering shades? I’m of the belief that it’s down to a combination of all three, because thanks to the newly launched Heroes All-Made-Up Bags, your dream makeup bag has made the leap from fantasy to reality.

The One

As a beauty editor, I try scores and scores of new makeup products on a regular basis, so the stand-outs for me are the products that actually make it into my daily routine, that I use until they run dry/fall apart, and that I eventually end up repurchasing again and again. The Heroes is a collection of such beauty-editor approved must-haves, from the Beautyblender – the egg-shaped sponge that has changed how nearly every professional makeup artist does their makeup, through to Eyeko’s Eye Do Liquid Liner (the tool of choice for the queen of the cat eye herself, Alexa Chung), ansssd Morphe’s bestselling Buffer Brush.

We’ve created the set in two editions, in order to suit varying skin tones and hair colours, so there are some slight variations in the colourways available. Each set includes an Anastasia Beverly Hills Brow Wiz, a Makeup Geek Eyeshadow, and a Gerard Cosmetics Hydra Matte Liquid Lipstick. The Light version includes shades specifically chosen to flatter and complement those with light to medium colourings – including Makeup Geek’s bestselling shadow Cocoa Bear and Gerard Cosmetics’ Hydra Matte Liquid Lipstick in Serenity, whereas the Dark version (featuring an eyeshadow in Bitten (a rich burgundy) and a Hydra Matte Liquid Lipstick in 1995 (everyone’s favourite soft brown nude) will better complement medium to dark complexions.


Versatile, efficient, and wearable, if you’re looking for a new variation to your everyday 9-5 makeup look, these collections are just the ticket. The perfect weekender, night-out companion, or handbag staple. Encompassing six of our all-time beauty heroes, brought together for a limited time only in eye-catching metallic pouches, which add to their luxe appeal – true collectibles in every sense of the word.

The Heroes in Light

The Heroes in Dark