3 Clay Masks You Need To Add To Your Routine

‘Skincare staple’ doesn’t even begin to describe how I feel about clay face masks… Before sheet masks, peeling masks, and rubber masks gained the Instagram hype, the clay mask was there, clearing my skin of excess oil, breakouts, and blackheads. The best thing about them is that they benefit everyone – whether your skin is oily, dry, or somewhere in between, we all have to deal with blemishes and exposed pores at some point in our lives, and there’s no better way to keep skin clear and clean than a staple clay mask.  

You can only imagine my excitement when I learned we’d soon be stocking Generation Clay, a range of three skin-clearing (and Instagram approved) clay-based masks – one for purification, one for brightening, and one for detoxifying. If three clay masks sounds excessive to you, allow me to introduce you to the concept of multi-masking – the best way to adapt masks to suit your individual skin concerns. I apply the detoxifying one to my nose and chin, the purifying mask to my forehead, and the brightening one everywhere else. And if multi-masking sounds like too much effort, scroll down for my verdict on each mask to figure out which will be best for you. 

Top tip: Invest in a quality face mist and moisturiser to use after removal since clay can be drying. 

Detoxifying Charcoal Australian Clay Mask

This mask is packed with activated charcoal and mineral-rich Australian clay, which together act like magnets to draw dirt, toxins, and impurities out of skin. Cucumber, marshmallow, and aloe vera are also included to calm and soothe your complexion so it doesn’t feel tight or dry after removal. Although the formula works well for most skin types, it’s particularly useful for acne-prone and oily skin as it gets rid of impurities and excess sebum that can clog pores and cause breakouts. Apply all over the face, avoiding the eye area, and let it work its magic for ten minutes. 

Ultra Violet Brightening Purple Clay Mask

Keep this multi-tasking mask on hand for when your skin needs a quick pick-me-up. It features two types of clay (kaolin and bentonite) to deeply cleanse, detoxify, and exfoliate skin. This cleansing action creates the perfect canvas for booster ingredients like aloe vera, desert lime, and Davidson plum (which contains gently exfoliating AHAs to brighten dull skin and help to fade pigmentation). Because this mask is so potent, use it as a deep treatment once or twice a week when you need a quick skin boost – and grab a selfie while you wait.  

Urban Defence Purifying Pink Australian Clay Mask

Kakadu plum is the star ingredient in this powerful face mask, formulated to counteract the pollution city-dwellers are exposed to. The Australian fruit holds the record for highest known natural source of vitamin C, and because of this high antioxidant content, it helps to counteract environmental damage caused by free radicals (the harmful molecules that damage cells and trigger signs of aging). Whether your skin is dry or oily, it’ll benefit from this as a bi-weekly treat.