Colour Theory Get The Look: India Wears The Identity Palette

Discover your best you with Identity a selection of 42 eyecatchingly bright and bold colours – all with intense pigment payoff. Follow the step-by-step tutorials below to recreate India’s looks from the Identity palette.


1. Apply TRANSITION 6 across the lid as a base 

2. Blend CREASE 6 through the socket 

3. Apply POP 6 across the lid 

4. Press HIGHLIGHT onto the centre of the lids 

5. Use BASE 6 to blend out the edges 

6. Define the outer corners of the eyes using LINER 6 

Fruit Salad

1. Blend LINER 5 into the inner and outer corners 

2. Apply POP 2 across the lids 

3. Use TRANSITION 6 to soften the edges 

4. Deepen the crease using CREASE 1 

Golden Hour

1. Apply LINER 2 all over the lids 

2. Use HIGHLIGHT 4 to brighten the brow bones 

3. Blend HIGHLIGHT 6 and POP 1 from the brows and over the cheekbones 

4. Use BASE 2 as a blusher 

5. Mix LINER 5 with lip balm and press onto the lips