Are you ready for good hair days? Haircare By BEAUTY BAY has arrived and it’s about to transform your whole routine. Developed by the BEAUTY BAY team in collaboration with scientists, Haircare By BEAUTY BAY is here to bring the best vegan, cruelty free and affordable formulas that actually work to the beauty obsessed.
Not only have we dropped a nine-piece haircare range to suit every hair type, but we’ve also made it even easier to find the routine and the products for you. Whether your hair is thin and fine, dry and damaged, or curly and coily, we have ready made routines just waiting for you to haul. Expect nothing but skincare quality haircare and plenty of compliments.
This is haircare inspired by your hair, this is Haircare By BEAUTY BAY.
STRENGTHEN + HYDRATE SHAMPOO
WHO IS IT FOR:
All hair types.
WHAT YOU NEED TO KNOW:
The Strengthen + Hydrate Shampoo has a nourishing and conditioning shampoo to soften and moisturise all hair types. The luxe formula deeply cleanses the hair and scalp for that hair toss feeling.
WHAT YOU SHOULD KNOW:
Formulated with rice protein, biotin, and amino acids, the Strengthen + Hydrate Shampoo works to tackle and prevent damage, breakage, split ends, and frizz.
WHAT YOU DO:
Massage the formula into wet hair, paying particular attention to the roots. Take your time, give yourself a good massage and let the formula get to work. Then, rinse with warm water and repeat for an even deeper cleanse.
STRENGTHEN + HYDRATE CONDITIONER
WHO IS IT FOR:
All hair types.
WHAT YOU NEED TO KNOW:
To work hand in hand with the Strengthen + Hydrate Shampoo, the Strengthen + Hydrate Conditioner smooths and moisturises the hair to add shine and all the hydration to all hair types.
WHAT YOU SHOULD KNOW:
Made with 92% naturally derived ingredients, the Strengthen + Hydrate Conditioner features ingredients similar to that of the shampoo for double the effectiveness. Rice protein, biotin, and amino acids all work to deliver protection against daily damage, breakage and split ends.
WHAT YOU DO:
Sweep the conditioner through the mid-lengths and ends of the hair and distribute with a wide tooth comb. Allow the formula to work its magic for a few minutes then rinse thoroughly with warm water.
NOURISH + CLEANSE CO-WASH
WHO IS IT FOR:
Curly, coily, coarse and dry hair types.
WHAT YOU NEED TO KNOW:
The perfect addition to any curly, coily or coarse haircare routine, the Nourish + Cleanse Co-Wash is the perfect replacement for your regular shampoo, to leave each curl feeling ultra-hydrated, super-clean and looking intact.
WHAT YOU SHOULD KNOW:
Made with 96% naturally derived ingredients, this formula features lactic acid, chia seed and shea butter, a trio that is known to hydrate, nourish and curl for curls, without stripping them. It also works to cleanse the hair and remove scalp build up, so it really does it all.
WHAT YOU DO:
Use instead of a shampoo. Lather a liberal amount into the palms before massaging into wet hair and scalp. Carefully detangle hair with a wide-tooth comb, then rinse well.
SOOTHE + CALM SCALP TONIC
WHO IS IT FOR:
All hair types.
WHAT YOU NEED TO KNOW:
The Soothe + Calm Scalp Tonic has been designed to care for the scalp so the scalp can take care of the hair. The formula works to hydrate, moisturise, soothe, and calm stressed out scalps and strengthen the skin barrier.
WHAT YOU SHOULD KNOW:
Formulated with a blend of prebiotics and oat extract to keep the skin on the scalp strong and tackle dandruff at the core. The remaining ingredients are 95% naturally derived.
WHAT YOU DO:
Shake the formula before use. Apply directly to the scalp in sections, and massage in until fully absorbed. No need to rinse, just get on with your day. If you’re looking to tackle and prevent dandruff, use the Soothe + Calm Scalp Tonic every day. For scalp maintenance, use the formula 2-3 times per week.
HAIR DENSITY HAIR SERUM
WHO IS IT FOR:
All hair types, especially thin and fine hair types.
WHAT YOU NEED TO KNOW:
The Haircare By BEAUTY BAY Hair Density Hair Serum is a lightweight, everyday hair and scalp serum designed to protect hair against breakage and the effects of pollution.
WHAT YOU SHOULD KNOW:
Made with 97% naturally derived ingredients, the Hair Density Hair Serum’s hero ingredients include caffeine, peptides, and pea sprout extract to strengthen the hair, promote healthy hair growth, and leave the hair with a soft, shiny finish.
WHAT YOU DO:
Apply the formula directly to the scalp and hairline and massage in until fully absorbed. You can use it on towel-dried or dry hair, whichever is easier for you. Don’t rinse it out and be sure to use it everyday for best results.
SMOOTH + SHINE HAIR SERUM
WHO IS IT FOR:
All hair types, especially dry, damaged, dull, and coloured treated hair.
WHAT YOU NEED TO KNOW:
The Smooth + Shine Hair Serum has been designed to give the hair a helping hand in the shine department. The lightweight formula works to protect the hair against breakage and the effects of pollution and helps to smooth the hair cuticle for a healthy finish.
WHAT YOU SHOULD KNOW:
The serum features a hair-loving ingredient list and up to 97% of ingredients on said list are naturally derived. But the ones you need to pay attention to are vitamin C and grapeseed oil, added to enhance shine and lustre for a silky, soft finish.
WHAT YOU DO:
Apply the formula to wet or dry hair, whenever needed. Start with a small amount and add to cater to your hair type. Work through the mid-lengths and ends of hair. Use every day for best results.
VOLUME BOOST HAIR SERUM
WHO IS IT FOR:
All hair types, especially those lacking volume and body.
WHAT YOU NEED TO KNOW:
The Smooth + Shine Hair Serum has been designed to give the hair a serious helping hand in the volume department. The lightweight formula is designed to help your hair look and feel fuller, while adding visible volume and life, and helping to improve body.
WHAT YOU SHOULD KNOW:
The serum features a hair-loving ingredient list, but we’re taking note of niacinamide and azelaic acid with this one. Added to help boost volume you’ve never seen before, while improving body on the daily, this serum does it all.
WHAT YOU DO:
Apply to wet or dry hair and massage into roots. Do not rinse. For best results, use after every wash.
EXFOLIATE + CLEANSE SCALP SERUM
WHO IS IT FOR:
All hair types, especially dry, damaged and those with dandruff.
WHAT YOU NEED TO KNOW:
The Exfoliate + Cleanse Scalp Serum has been designed to cleanse and exfoliate to clear dead skin cells, while helping to reduce the appearance of dandruff.
WHAT YOU SHOULD KNOW:
The serum features a long, hair-loving ingredient list, but the ones you need to pay attention to are salicylic acid and pineapple enzyme, added to deeply cleanse and gently exfoliate the scalp, for a dandruff-free finish.
WHAT YOU DO:
Apply the formula directly onto the scalp, after sectioning and before washing. Leave it to work for 10 minutes before following your usual haircare routine. Try using 1-2 times a week for the best results.
DETANGLE + PROTECT HEAT DEFENCE MIST
WHO IS IT FOR:
All hair types.
WHAT YOU NEED TO KNOW:
The Haircare By BEAUTY BAY Detangle + Protect Heat Defence Mist is a lightweight, superfine, and super effective mist that works to detangle and smooth hair, leaving it more manageable and protected from heat up to 218°C degrees.
WHAT YOU SHOULD KNOW:
This must-have mist featuries 95% naturally derived ingredients, specifically prickly pear and kakdu extract, to help protect and enhance each strand, for a smooth and protected finish.
WHAT YOU DO:
Hold approximately 20cm away from the hair avoiding the face and eyes. Spray lightly over towel dried or dry hair, focusing on the mid-lengths. Heat style as desired for heat protection up to 218°c. If applying to dry hair, allow the formula to dry before heat styling.
NOURISH + FIBRE REPAIR OIL
WHO IS IT FOR:
All hair types, especially curly and coily hair types.
WHAT YOU NEED TO KNOW:
The Haircare By BEAUTY BAY Nourish + Fibre Repair Oil is a nourishing and reparative formula that works to repair damaged strands and protect them against further damage from heat and daily stress.
WHAT YOU SHOULD KNOW:
This powerhouse oil features nothing but powerhouse ingredients, including hyaluronic acid, castor oil, borage oil, baobab oil, and fig oil to enhance and revive even the most damaged and stressed locks.
WHAT YOU DO:
Apply a small amount of the formula into the palm of the hand and work through dry or damp hair. If hair is in need of serious TLC, apply plenty of the formula to the hair and use overnight, or you could even add a few drops to a hair mask.
REPAIR + STRENGTHEN HAIR MASK
WHO IS IT FOR:
All hair types, especially thin and fine hair types.
WHAT YOU NEED TO KNOW:
The Repair + Strengthen Hair Mask is here to nourish hair in need of TLC, working to restore, rescue, shield, and protect each strand and hair bond, all while conditioning to reverse signs of damage,
WHAT YOU SHOULD KNOW:
Made with 90% naturally derived ingredients, the nourishing mask features a vegan keratin alternative to strengthen and protect against frizz and coconut to moisturise and seal the hair.
WHAT YOU DO:
Apply the mask to damp mid-lengths and ends. Secure in a bun or wrap in cling film or a shower cap for maximum results. Allow the mask to work for 10-20 minutes or leave on overnight for a deeper condition. Then, rinse thoroughly and follow with the Strengthen + Hydrate Shampoo and Conditioner.
ULTRA HYDRATE HAIR MASK
WHO IS IT FOR:
All hair types, especially dry, damaged, dull, and coloured treated hair.
WHAT YOU NEED TO KNOW:
The Haircare By BEAUTY BAY Ultra Hydrating Hair Mask is the one thirsty hair has been waiting for. Designed to smooth and hydrate each strand, the mask helps to reduce damage on stressed hair and protect against future damage.
WHAT YOU SHOULD KNOW:
The Ultra Hydrate Hair Mask features all the hydrating ingredients you’d expect to see in skincare, including hyaluronic acid and meadowfoam to help the hair hold on to essential moisture, plus 90% naturally derived ingredients.
WHAT YOU DO:
After shampooing with the Strengthen + Hydrate Shampoo, apply a generous amount of the mask to towel-dried hair in place of conditioner. Comb the mask through the hair and allow to work for five minutes. Rinse thoroughly with warm water. Use 1-2 times per week for best results.
CURL + DEFINE HAIR MASK
WHO IS IT FOR:
All hair types, especially curly and coily hair types.
WHAT YOU NEED TO KNOW:
The Curl + Define Hair Mask is the ultimate multi-use mask for curly hair types. Designed to help hold curls and control volume, the mask is ideal for controlling frizz and protecting against humidity.
WHAT YOU SHOULD KNOW:
With 97% naturally derived ingredients, the Curl + Define Hair Mask has been enriched with castor oil to moisturise and protect against breakage and shea butter to soothe the scalp and add shine to the hair.
WHAT YOU DO:
To use the Curl + Define Hair Mask as a mask, apply directly to towel-dried hair and allow to work for 5-10 minutes. Rinse thoroughly with warm water. To use as a leave-in conditioner, apply a small amount to wet hair before styling. Or the mask can be used as a styling cream for wash-and-go styles, twist outs, and braids.
COLOUR PROTECT HAIR MASK
WHO IS IT FOR:
Colour treated hair types, or hair experiencing UVA and sun overexposure.
WHAT YOU NEED TO KNOW:
The Colour Protect Hair Mask is the ultimate protective mask for coloured and sun overexposed hair types. Designed to help preserve colour richness, protect hair radiance, improve shine and nourish, this mask needs to be on your radar.
WHAT YOU SHOULD KNOW:
With 97% naturally derived ingredients, this mask has been enriched with UV filters to help protect your colour, plus quinoa protein to help protect, nourish, improve shine and extend the life of your colour.
WHAT YOU DO:
After shampooing, apply a generous amount to towel-dried hair and comb through. Leave on for 5 minutes then rinse thoroughly. Use 1-2 times weekly, for the best results.
