How To Nail 2020’s Biggest Beauty Trends, According To Linda Hallberg

January may seem like a lifetime away, but if you want to get ahead on your 2020 beauty trends, we’ve tapped pro-MUA Linda Hallberg to weigh in and give her top tips on bringing your favourite catwalk looks to IRL. 

From extended glitter to colourful eyeliner, next year is all about reimagining beauty classics with modern twists. Whatever your vibe, make notes and start practicing – these trends are going to be big for 2020 and beyond. 


“I love the bushy brows trend. The trick is to make sure they’re groomed but bushy, so big but not too messy. My tips to get bushy brows is just to let them grow. Don’t touch them at all, just let them grow as long as you can. It will take a while and be annoying at times but that way you’ve got more to work with naturally. Not everyone can grow bushy brows, so if you can’t get them to grow, use a brow marker to fill them in by drawing on individual hairs.” 

Product to try: West Barn Co Soap Brows – Start by soaking a spoolie in water, then run it over the soap to load it up with product. Backcomb the soap through your brows so that the individual hairs are coated, then go back through and use the spoolie to move your brows into your desired shape.


“I love glass skin, especially for editorials, videos, and photoshoots. In real life, it doesn’t always work for every day, but it does look amazing for pictures because you can achieve a really nice glass, glowy look on your face, eyes, and lips.” 

Product to try: Kevyn Aucoin Glass Glow Face – Pat directly onto bare skin or mix with your foundation to give skin an all over glow. Alternatively, use a small brush to apply to lips, eyelids, or cheekbones for a targeted shine.


“I have always said that since you have 365 days a year, why would you wear the same safe black eyeliner when you have every colour in the world to play with? It doesn’t need to be complicated or extravagant, you can just do the same shape you usually do, just switch up the colour. I think it’s more inspiring.” 

Product to try: Suva Beauty Hydra Liner – Use a precision-tipped brush to get a super sharp line. Dip the brush in water before swirling through the pigment, then trace the colour over your upper lashline, extending the line out into a wing once you reach the corner of your eye.


“This kind of unperfect look is very close to my heart because I come from the art world. I’ve always liked to paint and I’ve always believed that when it’s not perfect its more interesting. To achieve this look, the best way is to just wing it – don’t practice. Just try something really quick because it’s not supposed to be flawless.” 

Product to try: LH Cosmetics Crayons – This isn’t a precision look, so don’t worry about painting within the lines – go freehand with the crayons and treat your face like a blank canvas. Experiment with different shapes, lines, and contrasting colours each time.


“I love pastels and I especially love to blend them together so I love this trend! Some people think pastels are boring, but they can be so interesting when you mix multiple shades for the watercolour effect, or if you add black or white to create more dimension.” 

Product to try: Linda Hallberg Cosmetics Spectral Palette – Before you start, decide where you’re going to place each colour. Use clean brushes to apply them separately, then take a final clean brush and start to blend them together. The key here is not to overblend, so focus on the edges rather than drawing the colours into each other too much.


“This is my favourite trend – glitter is my favourite colour. In fact, the more glitter the better – glitter everywhere! Instead of keeping glitter on your eyes, blend it out onto your cheekbones or up into your brows. You’ll need something to make it stick – I use the Linda Hallberg Cosmetics Infinity Glass, and to really nail this trend and make the result super messy, use chunky glitter.” 

Product to try: About-Face Fractal Glitter Dust – Decide where you want your glitter to sit before you apply your base (to make glitter stick). Use your fingertips to apply glitter in thin layers – build them up rather than applying too much at once.